“I’m excited about using GenAI for video, but my team is resisting,” shared a frustrated CMO from a $100M tech firm. Heads nodded. Turns out, this wasn’t an isolated case. Just about every CMO in the Huddle had heard some version of “we don’t have time,” or “it won’t look good enough,” or “what about the copyright issues?”
That resistance is understandable. Video has heretofore been expensive, time-consuming, and daunting for teams without full-time producers. But GenAI is changing that, just like every other aspect of content creation and marketing.
To understand how far a rank amateur could go with the current tools, I decided to produce a video about the upcoming CMO Super Huddle.
Step-by-Step with GenAI
Wisely, I had an experienced coach from Day 1 in the form of
Samantha Stark, founder of
Phyusion, an AI adoption & consulting firm. Sam helped me through each of these key steps:
- BrandGPT - A container for all your brand guidelines, assets, and previous content
- Strategy - Use BrandGPT to develop and refine objectives and strategy
- Script & Storyboard - Use BrandGPT to draft script, storyboard and prompts for animations
- Voiceover track - I used my own voice recorded via GarageBand (for virtual voices, try ElevenLabs)
- Audio track - Reverse engineered the sound I was looking for on ChatGPT and created the track on Suno
- Animation - I used ImagineArt (Veo 2 & Kling) to create 7 penguin animations because I was familiar with the tool, had credits, and Sora couldn’t get the tone right (Sam recommends Sora, RunwayML, Midjourney, Veo 3)
- Editing - I used Descript since I already had a license, which was fine for a proof of concept. When the pros took over, they moved to Kapwing.
Halfway through, I was ready to quit. Sam talked me off the ledge.
When to Call in the Pros
While I can create short (under 10 seconds) animated scenes, crafting a professional-looking 60-second video was well beyond my skill level and current toolset. Clearly, I needed even more professional help, and that’s when
Steve Mudd of
Talentless.ai came into the picture.
Steve and his team used Veo3 to create more, better animations. They added sound effects. They tightened up the edits and added speaker card animations in Adobe Premiere and After Effects. They retextured the Super Huddle logo into ice and then exploded it with Midjourney.
The result? Flocking awesome or for the birds? You tell me
The Best Is Yet to Come
As Sam noted during our Bonus Huddle last week, “These tools are getting better almost daily, so what you see now is the worst it will be," while adding, “Your brand isn’t just what you say. It’s the experience of how you say it.” Sharing her enthusiasm, Steve exclaimed, “We’re at the beginning of a creative renaissance.”
With GenAI, video is no longer an expensive, time-consuming luxury. The only question is whether you're ready to press play.
Watch the CMO Super Huddle video here, created with GenAI, polished by pros.
Written by Drew Neisser
