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The top podcast for B2B CMOs & other marketing-obsessed individuals.
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Read Q&As with the top B2B marketers today in Drew's Ad Age column.
Ad Age
Listen Here | From Renegade Marketers Unite, Episode 280: A B2B CMO Asks, Drew Answers
We’re switching things up for episode 280 of Renegade Marketers Unite. Instead of asking the questions, Drew will be answering them. Our special, stand-in host for this episode is Katrina Klier, CMO of PROS, who led the conversation for the benefit of her marketing team while taking a deep dive into Drew’s new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.
This discussion covers everything from how to rethink marketing metrics, to how to justify B2B brand spend, to the book’s Clear Away the Clutter pledge. Drew also discusses B2B marketing trends in 2022 and more ideas gleaned from CMO Huddles, an elite community that unites and empowers a cross-section of B2B marketing executives to share, care, and dare each other to greatness. Check it out!
For full show notes and transcripts, visit https://renegade.com/podcasts/
Listen Here | From Renegade Marketers Unite, Episode 279: What B2B CMOs Need to Know About CX
When Dan Gingiss and his family went out to a nice steakhouse for his son’s 15th birthday, little did he know that he’d walk away with a perfect metaphor for how to deliver an extraordinary customer experience. Remarkable CX is as simple as replacing a birthday candle with a sparkler—the small, seemingly simple changes to the way you celebrate and serve your customers can go a long, long way.
This episode comes from a CMO Huddles Bonus Huddle (re: a private Q&A) with Dan, an international keynote speaker affectionately known as The Experience Maker with a wealth of insights and stories about the power of phenomenal CX. Tune in to learn all about how B2B brands can up their CX game, how marketers play a key role in building better customer experiences, and more!
The marketing industry is often accused of being superficial, burnishing images with clever taglines or fancy new logos. But the pandemic inspired some marketers—including ABM Industries, a 112-year-old cleaning company—to transform their services from the inside out.
The company chose to evolve cleaning from a “very budget-sensitive operational expense” that happened behind the scenes to a public-safety oriented “clean people could see,” said Cary Bainbridge, chief marketing officer. To accomplish that, ABM formed an advisory council of experts, redesigned its service, retrained and certified more than 3,000 staffers—and only then created new messaging.
Read the full Q&A on Ad Age: Why the Pandemic Transformed a Legacy Cleaning Company’s Marketing Strategy
Listen to the Episode: How to Serve Your B2B Customers When They Need You
Listen Here | From Renegade Marketers Unite, Episode 277: B2B Brands, Want to Grow? Go IPO
A CMO doesn’t join a B2B organization to keep things the way they are, they join to lead that company into the next phase of growth. That’s the mindset that CMOs Noreen Allen (who recently stepped down after 10 years at Bandwidth) and Kevin Spurway of Similarweb have brought to their roles over the years, evidenced by the integral roles they’ve played in bringing companies public.
In this episode, Noreen and Kevin share what it takes to prepare for an IPO and what it feels like to ring that bell in Times Square after months of hard work. This discussion is not just for those CMOs getting ready for an IPO, either. It’s a call to action for marketing leaders to embrace the IPO mindset: where strong positioning, a cranking predictable revenue engine, and a healthy set of attribution metrics can fuel next-level growth.
Listen Here | From Renegade Marketers Unite, Episode 276: CMO Panel: Celebrating the CMO Role
The CEO relationship is one of if not the most important alliance in a CMO’s world. It’s not going to be easy to do your job if your CEO doesn’t have your back. It’s an especially tough job if one’s CEO doesn’t believe in (or understand) the power of marketing, but it doesn’t mean that they can’t learn.
In this episode, we’re airing three Q&As with three CEOs who know that marketing can transform B2B organizations into powerhouses: David Friend of Wasabi, Rana el Kaliouby of Affectiva (now Smart Eye), and Larry English of Centric Consulting. The panel convened during a Super Huddle (a bi-annual mega-huddle exclusively for our CMO Huddles community), and all three CEOs shared their perspectives on marketing and their relationships with their own CMOs.
Tune in for some wonderful insights, including tips for what makes a great brand, why diversity matters, and what trends we can expect in an increasingly digital world.
Listen Here | From Renegade Marketers Unite, Episode 275: Calling All Compelling Content!
Can your content cut through? Through the 27 touchpoints in a B2B buyer’s journey. Through the flurry of emails hitting everyone’s inbox every day. Through the clutter of millions of blogs, social posts, and videos online. It’s a heavy task for any company to run a truly remarkable content program, but when done right, it can boost your brand to new heights.
In this episode, CMOs Jamie Gier of Ceros, Suzanne Reed of LBMC, and Heidi Bullock of Tealium gather together to discuss all things content marketing. Tune in to learn how to create a content engine that will not only engage prospects in increasingly complicated sales cycles but will excite existing customers, garner partnerships, and draw in top talent.
Regular Huddles | Topic: Tech Stacks
Transition Team: February 1st, 1-2pm ET
Huddle A: February 1st, 4-5pm ET
Huddle B: February 8th, 1-2pm ET
Huddle C: February 14th, 4-5pm ET
Huddle D: February 16th, 5-6pm ET
Bonus Huddle | Thought Leadership Approaches with Peter Winick
Bonus Huddle: February 22nd, 4-5pm ET
About Peter Winick:
Peter is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.
Listen Here | From Renegade Marketers Unite, Episode 273: Honing Your Decision-Making Chops for 2022
Decisions, decisions. We encounter them every day. Like whether to snooze your alarm one more time. What way to make your eggs in the morning. Whether or not your B2B brand strategy is in need of a revamp. Yes, some decisions are much more difficult than others, and in this episode, we’ll be discussing how to make great ones with CMOs Jennifer Davis of LEARFIELD and Jon Miller of Demandbase, as well as special guest Professor Kimberly Whitler of UVA’s Darden School of Business.
Tune in while we cover how to conquer decision making (Hint from Jennifer: Decisions are a starting line, not a finishing line). From brand positioning to ABX to taking a stand, this is a great episode for marketers looking to grow more confident in decisions big and small. Check it out!
Listen Here | From Renegade Marketers Unite, Episode 272: What CMOs Need to Know About DEI
The road to true Diversity, Equity, and Inclusion (DEI) is not a destination, it’s a journey. It’s one that many B2B marketers have embarked on in the last year, and for the CMOs of CMO Huddles, it’s a priority. To help CMOs navigate that journey, we hosted a Bonus Huddle (re: a private panel and Q&A) on the topic with DEI experts Cassandra Blackburn of Sprout Social, Cory Haynes of Salesforce (at Talkdesk at the time of the huddle), and Elisa Vincent of Skillsoft.
The conversation was incredibly illuminating and insightful, so illuminating and insightful that we just had to turn it into an episode of Renegade Marketers Unite. In this episode, learn how 3 B2B organizations are making DEI real, where and how to recruit diverse talent, and how marketing leaders are advancing such initiatives with true allyship. Don’t miss it!
Listen Here | From Renegade Marketers Unite, Episode 271: 2022: The Year We Dynamite Digital
Webinar-itis. Virtual event absentia. Zoom gloom. Just a few of the pesky, present-day afflictions that pervade in an era of such rapid digital acceleration, where work-from-home is the norm and the return to physical events is still up in the air. As a result, B2B audiences are more discerning than ever.
It’s up to the savvy CMO to remedy this “digital fatigue” with high-quality experiences, and in this episode, CMOs Shirley Macbeth of Forrester, Paul Stoddart of Epicor, and Amanda Carty of Diligent share how they’re making it work.
Tune in for a deep dive into driving digital engagement, with great tips on how to up your event game, coach virtual keynoters, mobilize employees across the organization, and more.
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