Huddlers in the News

Listen Here | From Renegade Marketers Unite, Episode 384: Flex Your Global Marketing Muscles

Expanding into new markets can bring incredible growth opportunities for B2B brands. But how can marketers navigate the complexities of cultural nuances to build successful global marketing strategies?

Spoiler alert: It’s not easy tying together a global marketing model under different time zones, budgets, languages, cultures, and different sets of resources. A CMO undergoing such an endeavor can’t be afraid to get their hands dirty and iterate as you grow.

In this episode, three such seasoned CMOs share the strategies and best practices that drive success in global markets. Tune in as we explore the power of community building, how to coordinate across borders, and how local experiments can be transformed into global wins.

Our Panel

• Adriana Gil Miner of Iterable
• Norman Guadagno of Mimecast   
• Janet Jaiswal of Cloudbeds

What You’ll Learn

• How to expand your marketing globally
• How to merge local campaigns with the overall brand   
• How to coordinate an international team

For full show notes and transcripts, visit https://renegade.com/podcast/

Listen Here | From Renegade Marketers Unite, Episode 383: Rethinking B2B Marketing: The Compelling Case for Brand

Let us briefly introduce you to the 95/5 Rule: 95% of your market isn’t ready to buy today. 5% is.

With such a significant chunk of future buyers not in-market at any given point in time, why are CMOs under so much pressure to generate leads? In this fascinating episode with Peter Weinberg of LinkedIn’s’ B2B Institute, he breaks down the key arguments you can use to remind your CEO and CFO why brand building is essential to long-term growth.

Based on B2B Institute’s groundbreaking insights, we don’t just explore the WHY of B2B success, but the HOW. It’s time for B2B brands to get weird, to update their media spend strategy, and to home in on the rational sales pitch.

This episode was recorded in front of a live audience as part of CMO Huddles’ Bonus Huddle series. If you’re interested in learning more, check out cmohuddles.com.

What You’ll Learn 

• Why brand building is so important  
• Why it’s time to get weird with B2B creative
• Media distribution strategy tips

For full show notes and transcripts, visit https://renegade.com/podcast/

Listen Here | From Renegade Marketers Unite, Episode 382: Leadership Strategies in Turbulent Times

When economic pressures hit, the pressure on CMOs intensifies. The decisions you make as CMO can significantly impact your marketing team’s ability to weather the storm and come out stronger on the other side. But fear not!

In this episode, we'll be speaking with three bright minds and marketing leaders who have successfully navigated through storms: CMOs Marca Armstrong of Sensera Systems, Katrina Klier of Sage Strategy Group, and Gabi Zijderveld of Smart Eye.

Tune in explore how to captain your team when external factors are pushing in, how to be nimble when the unexpected happens, and how to get ahead of employee burnout while inspiring productivity. We're about to gain some serious altitude in our conversation today, so fasten your seat belts and get ready for a ride filled with insights!

What You’ll Learn 

• The key steps in helping employees adapt in turbulent times   
• How to get ahead of employee burnout

• How to maintain a good work/life balance

For full show notes and transcripts, visit https://renegade.com/podcast/

Listen Here | From Renegade Marketers Unite, Episode 381: Radical Candor: The CMO’s Guide to Fearless Feedback

At the heart of transformative leadership lies a powerful concept: Radical Candor. It's the art of caring personally and challenging directly, a philosophy Kim Scott crafted to help others achieve results collaboratively that you could never achieve alone.

For B2B CMOs, adopting Radical Candor can be a game-changer. In this episode, Kim Scott herself applies the principles of Radical Candor to the unique challenges of the CMO role. Tune in to learn how to communicate collaboratively with your CEO, your C-Suite peers, and your teams, all in the name of B2B greatness.

Captured live in front of a CMO audience, this session is part of CMO Huddles’ ongoing Career Huddle Book Club series spotlighting thought leaders and authors who are reshaping the world of business.

Interested in being part of the conversation? To join a future Career Huddle or to suggest an author whose ideas could ignite the next discussion, reach out to us at support@cmohuddles.com. Your seat at the table awaits.

What You’ll Learn 

• How to solicit and give great feedback  
• How radical candor can increase productivity
• How to talk to your boss, your peers, and your teams

For full show notes and transcripts, visit https://renegade.com/podcast/

Listen Here | From Renegade Marketers Unite, Episode 379: Pipeline Playbook Peak Performance

Ready, set, drive pipeline! 

That’s the battle cry for B2B CMOs, where driving growth from day one is a given—and consistently delivering on that promise is non-negotiable. This episode zooms in on the tactical prowess of three CMOs who have turned pipeline playbooks into a science.

Tune in to hear wisdom from proven pros: Kathie Johnson of Sitecore, Joshua Leatherman of Service Express, and Gary Sevounts of Malwarebytes. They’ll delve into the critical assessment of a company’s current state and how to craft dynamic pipeline playbooks that not only meet targets but exceed them.

Expect to walk away with a playbook of your own, filled with actionable tactics and hard-earned wisdom. Are you ready to escalate your pipeline strategy? Get this conversation in your ear buds! 

What You’ll Learn 

• How 3 CMOs design their pipeline playbooks  
• Real world plays that work
• How to define targets, opportunity stages, ++

For full show notes and transcripts, visit https://renegade.com/podcast/

Listen Here | From Renegade Marketers Unite, Episode 374: ABM on the Cheap

Low budget and high ROI expectations? No problem. This episode of Renegade Marketers Unite is all about how B2B CMOs are building, optimizing, and tracking ABM programs with low-to-no budget.  

Tune in as Julie Kaplan of CareMetx, Olga Noha of SplitMetrics, and Julie Feller of U.S. Legal Support share their top tips for setting up an ABM program that maximizes results without maxing out your team. We’ll cover how to find your target audience, how to align with Sales, the must-haves of a successful ABM program, and a whole lot more. Tune in!   

(P.S. We had a surprise guest—ABX expert, Jon Russo!) 

What You’ll Learn

• How 3 CMOs run ABM programs with low to no budget 
• How to track against ABM goals 
• ABM program must-haves 

For full show notes and transcripts, visit https://renegade.com/podcast/