CMO Huddles

Success Story #21: VP of Marketing Role, Midsize Tech Co.

December 17, 2024 10:47 AM | Anonymous member (Administrator)

1. Total Search Time: 14 months. 

2. Lead source: LinkedIn.

  • Applied on LinkedIn
  • Researched company's hiring manager / recruiter, any potential connections. Messaged company's marketing executive who was on the way out, and they shared hiring manager and recruiter contact info.
  • Also found a connection with the company through Phil Terry's Never Search Alone group.
3. Interview process:
  • 4 interview sessions: 
    • Recruiter call
    • Hiring manager call
    • Team call (3 people for 30 mins each)
    • 1 hour presentation (To group of 6)
    • Executive call (2 people, 30 mins each): This one took place after the offer and counter-offer conversations. 
  • Shared 3 references (former supervisor and two peers). They used another Huddlers references worksheet to prep references. All were called for 15-minute conversations. 
4. Negotiation process:
  • Used learnings from initial budget conversation with recruiter to negotiate higher base offer.
  • Jacob Warwick's #ProTip: Wait until you have the contract. Then you say, "Oh, I don't see anything about severance in here." 

5. Lessons learned:

  • Take time to figure out what you're looking for. 
  • Follow through on every role that interests you.
  • Was a great match, and found they were even better matched throughout the interview process. 
  • On presenting during interviews: "The best way to get to Carnegie Hall is practice, practice, practice."
  • Create a spreadsheet of Power Stories and sort it by topic. 

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