CMO Huddles

Success Story #23: CMO Role, Midsize HealthTech Co.

April 09, 2025 10:40 AM | Anonymous member (Administrator)

Total search time: Less than 100 days.

Job landed time (from 1st interview to offer): Less than 60 days

Search approach:

  • Network Relationship Management: Had spreadsheet of contacts categorized by potential to help
  • Narrowed that to a shortlist of 80 targets
  • Invested in a career coach
  • Optimized resume for AI screening
  • Developed personal brand by publishing articles and developing 360-degree marketing blueprint
  • Created two websites, one appealing to full-time roles and one to fractional opportunities
Lead source: LinkedIn
  • One of top 5 targets was advertising VP of Marketing role on LinkedIn
  • Triangulated network: Industry analyst contact connected them to the hiring manager (the CRO)
  • It is a far better match with experience, skillset, and passion than previous role
Interview/negotiation process:
  • 1 interview with CRO (with 72 hours of outreach)
  • 1 lunch interview with President, COO, and CFO
  • Brought clear blueprint with best practices
  • Proactively presented my 360 GTM framework which aligned with their expectations of a “strategic marketing leader”
  • Also presented competitor analyses
  • The company knew 3 previous employers well
  • They upgraded the role to "CMO"
Lessons learned:
  • Offer value rather than ask for help when networking. This Huddler shared expertise in AI and healthcare to engage potential employers.
  • Don’t tie your identity solely to your job title. Have a clear vision of ideal employers based on personal passions and values.
  • Maintain an abundant mindset — stay positive and visualize desired role
  • Attributes success to positioning themselves as a value-added contributor through original content on AI in healthcare (blog posts, podcast appearances, video content)
  • How to get a role: A differentiated personal brand and a targeted content strategy aligned with your expertise and target industries. 


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