CMO Huddles

Success Story #25: CMO Role, Large Cybersecurity Co.

May 20, 2025 7:37 AM | Anonymous member (Administrator)
Total search time: 4 months, after 1-1.5 months of intentional time off.

Lead source:
Blind application on LinkedIn.
  • The role was posted without a company name through an external recruiter.
  • While this route rarely yields results for senior roles, the candidate was contacted two weeks later—and entered the process when other finalists fell through.
  • This was their second successful outcome via online application in their career.

Job landed time (1st interview to offer): Roughly 2–2.5 months.

  • Initial contact with recruiter: January
  • Brought into active process: ~Late February
  • In-person interviews and offer: April

Search approach:

  • Initial reset: Took time upfront to reset personally and professionally before diving in
  • Multiple tracks: Pursued PE-backed and VC-backed roles, but ultimately landed in a privately held company with no outside investment
  • Culture > Category: Focused more on organizational fit and leadership style than on category familiarity
  • Strategic prep: Took notes throughout the process and prepared a non-requested, thoughtful strategy doc ahead of final interviews
  • Deep listening: Learned early that previous candidates failed due to overconfidence; adapted approach to emphasize listening and change management

Interview process:

  • Initial Zoom rounds with the CEO and sponsoring exec
  • Four stakeholder interviews via Zoom, spaced over a few weeks
  • On-site gauntlet: Took advantage of a company off-site to meet ~10 leaders in a single day (four back-to-back sessions of 2–3 people per group)
  • Culture-centric: The company wasn’t just looking for expertise—they were evaluating for listening skills, change readiness, and cultural alignment

Negotiation process:

  • No equity structure: Company is private and doesn’t offer equity to any employees (including CEO)
  • Comp structure: Negotiation focused on base + bonus
  • Bonus mechanics: Candidate requested a clear payout table for bonus tiers and historic performance data
  • Smart compromise: Asked for a guaranteed prorated bonus for the rest of the calendar year, given the mid-year start
  • Severance: Not included in the offer; candidate chose not to push hard given other strengths of the package and perceived stability

Lessons learned:

  • Don’t underestimate blind leads—but manage your expectations. Even rare wins can happen if you’re ready when opportunity reopens.
  • Being a sponge beats being a hammer. Showing how you’ll learn, listen, and integrate can be more important than subject-matter expertise.
  • You don’t have to know the category. Hiring teams may prioritize strategic thinking and change leadership over direct experience—especially in values-driven organizations.
  • Add value even when it’s not asked for. A strategic doc helped reinforce the candidate’s thinking, demonstrate initiative, and prep the panel for final interviews.
  • Use GenAI to compress weeks of research into MINUTES. Competitor scans, ICP mapping, messaging critiques, and positioning insights came together rapidly through ChatGPT—fueling smarter conversations, faster.
  • Ask the right questions during negotiation. The candidate didn't just accept the bonus structure—they asked how bonuses are calculated, what payout history looks like, and how to mitigate risk in their first year.

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