Marketing leadership · 2023 edition

Top 101 B2B Marketing Influencers of 2023

Longer buying decisions and tighter budgets shaped the year. The introduction highlights focused event investment, customer-led micro-events, and growth within existing accounts.

Leadership themes

• Event choices aligned investment with commercial opportunity.
• Customer participation supported late-stage conversations.
• Upselling and cross-selling became valuable routes to growth.

About this edition

This report combines an introductory editorial, a roster of featured marketers, and individual profiles highlighting their marketing leadership strengths. These themes summarize the introduction; the PDF contains the full profiles.

Edition year: 2023. Published by CMO Huddles.