Marketing leadership · 2024 edition

Top 101 B2B Marketing Influencers of 2024

Slower buying cycles and budget pressure widened the demands on CMOs. The introduction explores generative AI in marketing workflows, delegation, team trust, and peer learning.

Leadership themes

• Generative AI expanded across content, strategy, and operations.
• Delegation and experimentation helped teams adapt.
• Leaders relied on peers as their responsibilities widened.

About this edition

This report combines an introductory editorial, a roster of featured marketers, and individual profiles highlighting their marketing leadership strengths. These themes summarize the introduction; the PDF contains the full profiles.

Edition year: 2024. Published by CMO Huddles.