CMO Huddles

CMO Huddler Kathie Johnson on Renegade Thinkers Unite

April 03, 2020 10:48 AM | Anonymous member (Administrator)

Listen Here | From Renegade Thinkers Unite, Episode 182: How Talkdesk Led the "Business Continuity" Curve

It’s impossible to have business continuity during a crisis if your contact center software is only designed to run on-premises (on-prem for short) and your employees can’t come into the office. This has become a serious issue for many companies in the recent weeks, because if your customers can’t reach your service team, it stops business in its tracks and, ultimately, adversely affects your brand.

That’s why Talkdesk, a cloud-based contact center solution, made it their mission to bring on-prem operations home quickly so that businesses could continue thriving while protecting their employees. Their first of many crisis-centered products launched one week before “business continuity” started trending, and Talkdesk CMO Kathie Johnson joins us this week to talk about how her team’s agility, commitment to goodwill, and holistic view of business put Talkdesk front and center in the conversation.

Pulling together a new, recession-conscious product development team is just one way to retool your growth engine during a downturn. For more examples and tips, check out our recent guide to B2B demand generation.

For full show notes and transcripts, visit https://renegade.com/podcasts/

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