Listen Here | From Renegade Thinkers Unite, Episode 121: How SurveyMonkey Powers the Curious Internally and Externally

“Eating your own dog food” didn’t sound so appetizing, so folks started “drinking their own champagne.” SurveyMonkey didn’t want people thinking they were sipping too much bubbly on the job, so now they “eat at their own restaurant.” Put simply, they lean heavily on their own offering to strengthen their marketing, grow their company and—as they like to say—power the curious!

From finding out how much a person uses technology, to determining how a company’s culture is developing, the options are endless on what info you can gather with SurveyMonkey, and the company’s marketing efforts put that to test. Leela Srinivasan, SurveyMonkey’s CMO, chats with Drew on how everything at SurveyMonkey—from campaign development to internal culture—is about creating and supporting a world of curious people.

For full show notes and transcripts, visit https://renegade.com/podcasts/