The economy is turbulent and marketing budgets are down. But growth goals are up… What’s a marketer to do?! Listen to this episode with Forrester’s VP and Principal Analyst Ross Graber. 

He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn. Tune in to learn why customers are the dominant growth engine in 2023, how to solve the problem with sourcing, what the idea marketing dashboard should look like, and a whole lot more.

What You’ll Learn  

• What KPIs matter most during a downturn 
• How to measure efficiency 
• What’s on an evolved B2B CMO dashboard 

For full show notes and transcripts, visit https://renegade.com/podcasts/