Listen Here | From Renegade Marketers Unite, Episode 411: How to Be a Standout Startup

Standing out in the B2B world isn’t getting any easier. In this episode, we dive deep into the art of positioning with Allyson Letteri, author of Standout Startup.

Key findings include:

• Learn the top three mistakes brands make and how to avoid them
• Discover how to create compelling messaging that sets you apart   
• Hear real-world success stories from companies like Handshake and Thumbtack
• Understand the importance of alignment between marketing and sales

• Get actionable tips on content strategy and customer journey optimization

If you’re ready to transform your startup into a standout success, this episode is packed with practical advice you won’t want to miss!

And to hear more from Allyson, she’ll be speaking at the upcoming CMO Super Huddle in Palo Alto (Nov 7th-8th, 2024).

What You’ll Learn

• 3 key positioning mistakes most brands are making
• How to create compelling messaging that sets you apart 
• Why you need to map to the customer journey
• Real world use cases of B2B brands who mastered positioning
  

For full show notes and transcripts, visit https://renegademarketing.com/podcast/