Listen Here | From Renegade Marketers Unite, Episode 432: Master B2B Buyer Mayhem

B2B buying has never been more complicated—or more critical for marketers to master.

In this episode, Drew Neisser is joined by Dave Frankland, Forrester’s VP Research Director, for a sneak peek at Forrester’s 2025 B2B Summit and the theme of “Master Buyer Mayhem.” Together, they explore the ever-evolving dynamics of buyer groups, self-service trends, and the growing influence of generative AI in the B2B landscape.

In this episode:

• Navigating Buyer Complexity: Learn how to effectively engage the 20+ people who influence B2B buying decisions, including internal and external stakeholders.
• Elevating customer success: Discover how aligning promise-makers (sales) with promise-keepers (customer success) can drive loyalty and advocacy, even for unhappy customers.
• Transforming revenue processes: Discover how companies like Siemens and Reltio streamlined buying journeys and aligned teams for a customer-first approach.
  
• Self-serve buying journeys: Explore how the rise of self-service is reshaping traditional sales and marketing strategies—and what you can do to stay ahead.

Tune in for actionable insights and frameworks that can help B2B marketers thrive amidst the chaos—and walk away ready to tame the buyer mayhem in your own organization.

And if you like what you hear, make sure you register for Forrester’s 2025 B2B Summit in Phoenix (March 31-April 3, 2025)! If you’re a Huddler, reach out to us for a special discount code.

For full show notes and transcripts, visit https://renegademarketing.com/podcast/