Listen Here | From Renegade Marketers Unite, Episode 476: GenAI Isn’t a Toy—It’s a Culture Shift

Adopting AI isn’t about tools. It’s about trust, training, and transformation. And yes, about CMO’s getting their hands on the keyboard.

In this Huddles Quick Take, GenAI consultants Tahnee Perry and Liza Adams break down the most common mistakes CMOs make when rolling out GenAI—from skipping change management to misunderstanding what “hands-on” really means for leaders.

They also share practical use cases (like reducing a six-week video workflow to two) and explain why a great AI strategy is rooted in empathy, context, and curiosity—not just efficiency.

In this episode:

• Why productivity gains mean nothing without training and team buy-in
• The difference between thought partnership and bad prompting
• What to measure when making the case for GenAI investment

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