Listen Here | From Renegade Marketers Unite, Episode 481: AEO in B2B: Earning Your Spot in AI Answers
“How are we going to show up in LLMs?”
That’s the new CEO question keeping B2B CMOs on alert.
As AI-powered search reshapes how buyers find answers, B2B brands need a new organic strategy—Answer Engine Optimization (AEO). In this episode, Drew Neisser brings together two AEO trailblazers: Guy Yalif (Webflow) and Omer Gotlieb (Salespeak). Together, they tackle what it really takes to earn your place in AI answers. Forget keyword stuffing—this is about understanding how LLMs ingest, rank, and cite information, and how B2B marketers can respond now.
You’ll learn how to earn placement in AI-generated answers by mastering the four pillars of AEO:
- Content: Answer real buyer questions clearly and concisely.
- Technical: Make your site machine-readable.
- Authority: Earn credibility where buyers AND models are looking.
- Measurement: Track share of voice across critical questions, then iterate.
Also in this episode:
- What LLMs want—but often can’t find—on B2B websites
- How to build a question-driven content strategy using sales calls, support tickets, and win-loss data.
- Why share of voice (across buyer questions) is the new metric for AI visibility.
- How to serve two audiences at once: humans and machines
Whether you're losing traffic to AI summaries or just trying to future-proof your content strategy, this episode is your practical playbook for showing up when it matters most.
Join us at 2025’s CMO Super Huddle on November 7th in Palo Alto, where Webflow is a founding sponsor. In a panel on AEO, Guy will share how to get your brand found in AI-powered answers—plus, attendees will receive personalized AEO assessments.
For full show notes and transcripts, visit https://renegademarketing.com/podcast/
