Listen Here | From Renegade Marketers Unite, Episode 521: Chiefs of Marketing

The title is Chief Marketing Officer. The CMOs who earn the most influence put Chief first.

They're not in the room just to deliver a marketing update. They're there to help the executive team make sense of what matters most, navigate tough decisions, and shape where the company goes next.

In this episode, Drew talks with Kathie Johnson (Nintex), Lorie Coulombe (Equity Shift), and Allyson Havener about peer leadership inside the executive team. They explore how CMOs build trust, surface business issues, and strengthen credibility across the C-suite.

In this episode:

• Kathie shares why peer leadership starts when a CMO owns more than the marketing plan and helps surface gaps across the business
• Lorie gets into the trust, EQ, and one-on-one relationship building that make healthy disagreement possible at the executive level
• Allyson breaks down how finance fluency, customer insight, and a clear read on the sales cycle build stronger executive credibility

Plus:

• How peer leadership starts with the issues a CMO is willing to surface
• Why connecting dots across functions comes with the job
• How strong CMOs bring customer context into business decisions

For CMOs ready to lead as true executive peers, this episode shows how to earn trust, surface what matters, and lead first as a business leader.

For full show notes and transcripts, visit https://renegademarketing.com/podcast/