Huddlers in the News

There are many different reasons to rebrand, but if it’s just to change the logo and colors to “freshen things up,” that’s not it. A rebrand has to be more a coat of paint on an old barn, and while we talk a lot about that here on Renegade Marketers Unite, this episode brings three different 3 rebranding stories to the forefront.

Tune in to learn about three different B2B rebrands from CMOs Heather Salerno of Appcast, Marshall Poindexter of OpenEye Scientific, and Gabi Zijderveld of Smart Eye. They share all kinds of goodies, like how to get buy-in for rebranding efforts, how to work with agency partners, how much to budget for a rebrand, and more. Don’t miss it! 

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

Over the course of SADA’s growth, the company has had a habit of going all in. It went all in on Google Cloud in 2019, divesting its Microsoft Cloud business to get there. It went all in on its 2020 rebrand, casting aside the brand it had for the brand it needed to move business forward despite the shock of the pandemic. And it goes all in for its employees, customers, and prospects every day.

It’s kinda a no-brainer that their brand purpose can be surmised in the phrase “Together, we’re all in.” In this episode, SADA CMO Narine Galstian talks about all the strategic thinking behind the cloud provider’s bold rebrand. She also discusses the secret to her longevity at SADA (almost 10 years!!) and what it means to be an #IamRemarkable facilitator. Check it out!

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

Tune in for a fascinating episode as we cover how marketers can help their organizations embed purpose into everything they do, why the business you may lose isn’t always necessarily a bad thing, how to avoid “purpose-washing,” and more! 

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

300 episodes of Renegade Marketers Unite. Thank you for supporting and trusting this incredible community of B2B CMOs and other marketing-obsessed individuals.

We thought long and hard about how to celebrate this milestone, but what better way than to relive some of the most powerful moments and expert insights of the last 100 most downloaded episodes? This 300th episode features interviews with Toni Clayton-Hine of EY, Bill Strawderman of GS1, Johnny Smith Jr. (2x!) of Encompass Health, and Peeyush Dubey of LTI among many others.

Please continue to share your favorite moments and don’t forget – hit me up on LinkedIn with your feedback, comments, or questions. I may just answer it live on the show.

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

Peter Winick, founder and CEO of Thought Leadership Leverage, has deep expertise in helping those with deep expertise, with two decades of experience building thought leadership platforms that actually drive revenue and differentiation.

He stopped by a CMO Huddles Bonus Huddle to discuss thoughtful thought leadership for B2B CMOs—and now you can listen to the conversation on Renegade Marketers Unite. Tune in to learn how to get buy-in for thought leadership programs, what works and what doesn’t, and how CMOs can approach building their own thought leadership brand.

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

The confusing thing about the term “Growth Marketing” is that every business wants to grow. Every business wants to acquire new customers, to increase revenue, to measure success in dollar signs year over year. But desire alone does not the growth marketer make.

It’s about so much more than that. Yes, you need to acquire customers, but you also need to make acquisition easier. You need to deliver on your promise when they do sign. You need to give them reasons to become avid evangelists for your brand.

In this episode of Renegade Marketers Unite, 3 CMOs in very different fields share their unique perspectives on what it means to be a growth marketer, how they’re applying it in the real world, and what success looks like. (Hint: 500% quarterly growth, reducing negative brand sentiment by 90%, etc.)

Tune in to hear insights from three all-star Growth Marketing CMOs: Jennifer Houston of D-Wave Systems, Gary Sevounts of Socure, and Katherine Post Calvert of PagerDuty (previously Khoros).

For full show notes and transcripts, visit https://renegade.com/podcasts/