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A panel of Huddlers discuss the hottest B2B marketing topics, live!

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Tune in every Tuesday for bite-sized CMO wisdom from CMO Huddlers.

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The top podcast for B2B CMOs & other marketing-obsessed individuals.

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Read Q&As with the top B2B marketers today in Drew's Ad Age column. 

Ad Age

  • August 18, 2023 10:19 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 358: B2B GTM Shepherds: From Pipeline Dreams to Revenue Reality

    If marketing wants to have a strategic seat at the table, CMOs need to be in the business of marketing (opposed to marketing the business). Effective CMOs with sway create markets. They unite the C-Suite as one. They shepherd in the Go-To-Market (GTM) strategies that grow the business.

    In this episode, we explore the core elements that make a B2B GTM strategy truly effective with three renowned B2B marketers: Bryan Law of ZoomInfoAmanda Malko of G2, and Sangram Vajre of GTM PartnersThey share what it takes to build strong B2B GTM motions, the telltale signs of a faulty strategy, and why NRR (Net Revenue Retention) should probably be your new favorite metric.

    Join us as we unravel these insights and more, ensuring you walk away with actionable takeaways to supercharge your B2B GTM strategies.

    What You’ll Learn 

    • How B2B CMOs can build and improve strong GTM motions 
    • Signs your GTM is broken  
    • Why NRR should be your new metric
  • August 11, 2023 11:30 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 357: Going Global: An International Starter Pack

    Have product-market fit, will travel. 

    International expansion is an exciting B2B growth opportunity, but marketers have a mind-boggling set of variables to consider. From relocating headquarters to navigating language barriers to engaging analysts, there’s a lot to manage. Luckily, this episode with Jacques BotbolOlga Noha, and Dean Nicolls dives into what it takes to take a brand global without getting lost in translation.  

    Tune in as we hear from three experienced international marketers who know how to go the extra mile.

    What You’ll Learn 

    • How 3 B2B marketers navigate international expansions 
    • How to structure and manage global teams 
    • How to translate brand and communications across languages
    For full show notes and transcripts, visit https://renegade.com/podcast/
  • August 04, 2023 6:23 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 356: Compassionate CMO Leaders... Unite!

    Purpose. Perspective. Power up. People. Positivity.

    These are Dalia Feldheim’s 5P’s of compassionate leadership, which she laid out in a powerful Bonus Huddle about how CMOs can be better bosses, or, as Dalia put it in her book of the same name: Dare to lead like a girl.

    With a collection of inspiring and heartfelt stories across an illustrious career, Dalia is set on inspiring better businesses and work cultures through focusing on individual strengths, positivity, and compassion. This is an episode dedicated to great leadership, founded by a strong purpose: “To put the hearts of your people in the heart of what you do.”

    What You’ll Learn 

    • How to be a better, more compassionate leader 
    • Why goal setting is so important 
    • How to overcome biases in the workplace
    For full show notes and transcripts, visit https://renegade.com/podcast/
  • July 28, 2023 10:02 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 355: The B2B Board Management Episodes

    Welcome to THE board management episode for B2B CMOs.

    There's a lot of pressure when it comes to managing the board. It’s up to the CMO to ensure that marketing has a strategic seat at the table, to show the board marketing’s impact on revenue and build a business case for the budget.

    That’s why we brought in two veteran CMOs, Bernd Leger of Cornerstone OnDemand and Jamie Gier of DexCare, to share their learnings from managing both public and private boards. Tune in to learn everything you need to know about board management, from how to build great board relationships, to which metrics to bring to the table, to what not to do in the boardroom!

    What You’ll Learn  

        • How to build great board relationships 
        • How to ensure marketing has a strategic seat at the table 
        • Which marketing metrics matter to the board
        For full show notes and transcripts, visit https://renegade.com/podcast/
      • July 20, 2023 10:01 AM | Anonymous member (Administrator)

        Listen Here | From Renegade Marketers Unite, Episode 354: The Revenue Acceleration Playbook  

        What is a surefire way to snuff out any interest from a potential B2B buyer? A product pitch. Unfortunately, our brains are wired to pitch, so it’s going to take a collective effort and a lot of practice to rewire how you talk to your customers and prospects in market.

        Enter Brent Keltner, President of Winalytics LLC and author of The Revenue Acceleration Playbook. He joined a recent Bonus Huddle to share how to develop your own revenue acceleration playbook, hit personalization at scale, and collect the customer stories that people really want to hear.

        If you find this conversation insightful and would like to participate in these Q&As in real time, check out cmohuddles.com.

        What You’ll Learn  

          • How 3 CMOs evolved ABM programs at their organizations 
          • Why you need clean data for successful ABM 
          • How ABM can redefine the marketing function
          For full show notes and transcripts, visit https://renegade.com/podcast/
        • July 13, 2023 9:57 AM | Anonymous member (Administrator)

          Listen Here | From Renegade Marketers Unite, Episode 353: Spearfishing with ABM

          Once you go ABM, there’s no going back. That’s the sentiment that our CMO guests shared in this episode of Renegade Marketers Unite, and for good reason. Tune in to learn how ABM can transform the revenue engine at B2B organizations, setting marketing up as a key strategic player and enabling personalization at scale.

          CMOs Kevin Sellers of Ping IdentityLaura Beaulieu of LeanLaw, and Ali McCarthy share their experiences standing up and evolving ABM at their firms. As Kevin declared, “ABM done right is spearfishing. You’re not casting the net super broad and sorting through it, you’re really going after specific fish.” 

          Don’t miss it! 

          And don’t forget to catch the previous episode, also dedicated to ABM: CMO’s Guide to Adopting Account-Based Marketing 

          What You’ll Learn  

            • How 3 CMOs evolved ABM programs at their organizations 
            • Why you need clean data for successful ABM 
            • How ABM can redefine the marketing function
            For full show notes and transcripts, visit https://renegade.com/podcast/
          • July 07, 2023 3:00 PM | Anonymous member (Administrator)

            Listen Here | From Renegade Marketers Unite, Episode 352: A CMO’s Guide to Adopting Account-Based Marketing

            Thinking of adopting (or ramping up) ABM? Welcome to part 1 of two episodes dedicated to implementing Account-Based Marketing (ABM) programs. In this episode, Huddlers Charles Groome of Biz2CreditChip Rodgers of WorkSpan, and Grant Johnson of Billtrust lead the charge, sharing how they’ve brought ABM into their organizations and the difference it has made. 

            Learn how to choose an ABM platform, how much time and how many people you may need, and what ABM success looks like.

            What You’ll Learn  

            • How to ramp up an ABM program 
            • How to get to marketing-sourced revenue 
            • How to run a successful ABM program 
            For full show notes and transcripts, visit https://renegade.com/podcast/
          • June 30, 2023 3:01 PM | Anonymous member (Administrator)

            Sāgo expanded from a focus group space provider to a full-service global research company. 

            For a company changing its name, aggravation comes in many forms: competing opinions, scarcity of available names and URLs, trademarking challenges and corporate resistance. It can then take a year before the new name fully takes hold.

            Ellie Ahmadi was prepared for these challenges when named chief marketing officer of Schlesinger Group—then primarily a focus group space provider—in November 2021. Her mandate was to help the company continue its transformation into a full-service global research company. Fortunately, the executive team was part of the project so that “when we got to the name, Sāgo, they could all agree to just say go,” Ahmadi said.

            Read the full Q&A on Ad Age: Rebranding Strategy—How Expanded Capabilities Led to New Name for Research Firm

            Listen to the Episode: Rebranding a 57-Year-Old Company with Sāgo CMO


          • June 30, 2023 12:23 PM | Anonymous member (Administrator)

            Listen Here | From Renegade Marketers Unite, Episode 351: So You Want to Lead a Brand Refresh

            To rebrand or to not rebrand, that is the question… in this episode of Renegade Marketers Unite! Three CMO guests join to share the strategic process behind a brand refresh, from how to know it’s time to rebrand, to how to get buy-in, to what you need to do to execute a successful one. This is the perfect strategic rebrand episode for B2B marketers wondering if it’s time for a refresh, giving them the building blocks they’ll need to enable change that will drive business forward. 

            Tune in for wisdom from:

            What You’ll Learn 
            • How to know when it’s time to rebrand 
            • How to get buy-in from the C-Suite and the board 
            • The process: from research to aha moments and more 
            • Metrics to show a successful rebrand 
            For full show notes and transcripts, visit https://renegade.com/podcast/
          • June 23, 2023 9:43 AM | Anonymous member (Administrator)

            Listen Here | From Renegade Marketers Unite, Episode 350: Trust is Human-Led & 11 Other Forrester B2B Summit Takeaways

            This special 350th episode was brought to you from Drew’s hotel room at Forrester’s 2023 B2B Summit and holds 12 key takeaways that B2B marketers can use to drive customer-centric growth. Long-time listeners will recognize Drew’s CATS framework and the enduring importance of being courageous, artful, thoughtful, and scientific. These core traits of successful CMOs are reinforced with fresh insights from the Summit. Tune in to soak it all in. 

            What You'll Learn

                        • Top B2B marketing lessons from Forrester analysts  
                        • How to lead with customer centricity 
                        • The 4 dimensions of customer value
                        For full show notes and transcripts, visit https://renegade.com/podcast/

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