CMO Huddles

Success Story #13: CMO Role, B2B SaaS

July 23, 2024 12:24 PM | Anonymous member (Administrator)

Job landed time: 3 months from 1st interview to offer

Lead source: Recruiter (Korn Ferry)

Information

  • 2 interview rounds; one round virtual, one in-person
  • In target industry (SaaS), will travel to office 2x/month
  • CEO, who covered the CMO role, is leaving
  • Created a valuable 30/60/90
  • Arranged severance in the negotiation stage

Background Checks

  • Provided 8 references (2 peers, 2 bosses, 2 directs), and had spoken to all of them beforehand.
  • The company called EVERYONE, and asked ~35 questions
  • Another CMO said a company has been doing backdoor reference checks

Lessons learned:

  • Wish they were more prepared with a firm POV as CMO

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