CMO Huddles

Success Story #14: Global VP Marketing, Large Manufacturing Co.

August 07, 2024 8:02 AM | Anonymous member (Administrator)

Total search time: 6 months

Lead source: LinkedIn Jobs

Search Process:

  • Companies Interviewed: < 10
  • Personal Brand: Outplacement company helped hone brand (Right Management)
  • Recruitment: Contacted by recruiter after applying in LinkedIn
  • Triangulating Network: Got in the door through 2nd connection with hiring manager.
  • Application Strategy: Focused more on networking than applying. Applied only for jobs on LinkedIn where was 200% match.
  • Criteria for 200% match:
    • 100%: You know you’re the perfect candidate
    • 100%: They know you’re the perfect candidate
    • Relevant experience: Sr. Exec. Marketing, B2B/B2C, transformation, global expertise, change agent
    • Location: Same location as company
Interview Process:
  1. Recruiter Screening
  2. HR Screening
  3. Hiring Manager Interview
  4. Full Leadership Team
  • Preparation: No formalized 30/60/90 plan, but detailed programmatic discussions were held with the C-Suite
Key Lessons:
  • Network: Invest in quality networking. Don’t use busyness as an excuse.
  • People want to help: Was surprised by how much people are willing to help!
  • Personal Brand: Position yourself, have a voice, and engage with the relevant audience.
  • LinkedIn Applications: Only apply for jobs where you are a 200% Match or have a connection   
  • Patience: It takes time to find a new job, but you will. Make time to reflect and recalibrate.
  • Market Observations: Recruiters are dealing with risk-averse hiring manager clients with high demands.
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