CMO Huddles

Success Story #20: CMO Role, Midsize Software Co.

September 25, 2024 7:55 AM | Anonymous member (Administrator)

1. Total search time overall: 1 year

2. Lead source: Network
  • Her previous CEO recommended her to a talent person at a PE firm
  • Spoke with talent person in September, heard back again in June about 2 companies looking for interim marketing help
3. Interview/negotiation process:
  • Was too expensive for one of the above
  • The other: Had a half-hour call with CEO and two half-hour calls with GMs
  • Two weeks into the 90 days, was asked to stay full-time
  • Had another offer (from network) but opted to stay with the above due to more compelling equity options 


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