Huddlers in the News

Allocating your marketing budget but don’t know where to start? 

Begin with the end in mind. That’s where we start in today’s episode with Mary Leigh Mackie of AvePoint, Sue Holub of OnSolve, and Suzanne Reed of LBMC, three marketing mix masters with tons of hard-earned wisdom about how to spend money wisely with a limited budget. 

Tune in to hear each CMOs approach to their marketing mix, working backwards from who they target to how they spend to how they adjust their marketing mix along the way. This is both a timeless and a timely episode—don’t miss it!   

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

We couldn’t quit Brent Adamson even if we wanted to. Yep, he’s back for his 5th appearance on Renegade Marketers Unite! One of the premier sales thinkers of today, Brent recently joined a CMO Huddles Bonus Huddle to discuss how to sell in the context of a will-it or won’t-it-happen recession.

Regardless of whether or not the downturn will become a reality, this episode is a lesson in staying a few steps ahead of your customers—how to demonstrate real value that brings decision makers together and overcomes buyer trepidation. He also shares advice for B2B CMOs facing budget cuts but not outcome cuts—don’t’ sleep on this one!

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

When a CMO says, “We’ve been winning business lately because of our culture…” That’s a mic drop moment.  

Tune in to this episode of Renegade Marketers Unite to hear from 3 CMOs who know the true value of great employee cultures, from companies with remarkable growth and some impressive stats, like a 94% retention rate for one and 96% C-Sat for another.  

Learn how to codify brand values, bring them to life across the organization, and more from the super stars of this show: CMOs Mandy Dhaliwal of Nutanix, Bhaskar Roy of Workato, and Julie Kaplan of CareMetx. 

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

In a role with such a wide purview and high expectations, there are a limited number of hours to get it all done. Enter Kory Kogon, VP of Global Field Development at FranklinCovey and author of The 5 Choices: The Path to Extraordinary Productivity.  

Kory recently joined a CMO Huddles Bonus Huddle (re: a private Q&A) to share the 5 most important choices anyone makes during the day and change bad, time-sucking habits in order to be less busy, more productive, and healthier all around. Don’t miss it!  

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

The Great Resignation, The Great Renegotiation, The Great Reshuffle… whatever you want to call it, recruiting challenges are alive and well in the B2B world. That’s why we brought in 3 savvy, inspiring CMOs to share their approaches to attracting talent via Great Cultures, Great Experiences, and Great Brands… all while the world adjusts to a new hybrid reality. Don’t miss this one, featuring:   

• Allison Munro, Chief Marketing and Ecosystem Officer at Vena 
• Adriel Sanchez, previous CMO at Newsela, now CMO at WalkMe 
• Kristin Fornal, previous CMO at IAM Robotics, now Founder of Brand pH LLC 

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

The jury’s still out on the pending recession and whether it’ll happen or not. But a month’s worth of CMO Huddles discussions about how to prepare for a downturn has yielded a wealth of best practices that you should be keen to put in place no matter what the future holds.  

In this Drew-on-Drew episode, the Drews explore 4 buckets of recession preparedness: Essentialness, Insulation, Operation, and Internal. In each bucket, there’s a lot to consider, like how important it is to ramp up your customer marketing efforts, how to tie marketing activities to revenue, how to balance staff and programs in the face of budget cuts, and more.  

If you’d like to see where your business might be lacking in particular, take a spin in this special Recession Preparedness Calculator, developed with the help of the fabulous team at Outgrow.co. 

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

With the pandemic getting closer to endemic status, marketers are shifting their attention to an increasingly likely recession. In a recent survey, 85% of US-based CFOs thought we were already in a downturn and 61% expected it to last at least 6 months. And when CFOs get nervous, marketing budgets get cut. Are you as ready as you could be? Use this calculator to find out where you stand relative to your peers and how you can get ahead of your competitors.

Based on conversations happening at CMO Huddles, we've sorted recession-preparedness into 4 buckets, which you can get a sneak peek of below. Take the full calculator quiz to get a personalized recession-proofing plan. 

• Essentialness
• • Are you a must-have or a nice-to-have brand? 
  • Is ROI baked into your product? 
  • Do you have a CAB? 
  • What % of customers actually refer you? 
• Insulation
• • Are you hugging your customers? 
  • Do you have customer case histories? 
  • Are you trying to create demand, or capture it? 
  • Can you correlate marketing and revenue? 
• Operation
• • Do you have a C-Suite blessed predictive demand gen model? 
  • What's your balance of people, programs, and MarTech?
  • Are you making big budget commitments? 
  • Do you have a % of your budget set aside for experimentation?
• Internal: 
• • How much credibility have you built internally? 
  • Do you prioritize building strong C-Suite relationships? 
  • Have you surveyed your employees? 
  • Do your employees love your brand? 

To create a calculator like this for your business, check out the no-code SaaS platform, Outgrow.

Oh, do we love any and all conversations with Sangram Vajre! At the heels of co-founding his new venture GTM Partners and co-authoring the WSJ best-selling book MOVE: The 4-Question Go-To-Market Framework, we invited Sangram to join a CMO Huddles Bonus Huddle (re: a private Q&A) to help B2B CMOs rethink their GTM strategy and wow… 

He did not disappoint. Tune in for a fantastic episode with a seasoned marketer-at-heart that covers the CMO’s role in GTM, signs your GTM strategy might be broken, which metrics matter in the world of GTM, and a whole lot more. 

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

B2B market research. When done right, it’s a tentpole for an entire quarter’s worth of marketing activities. A resource to help SDRs transform leads into genuine opportunities. A newsworthy buzz about your brand that will catch the attention of everyone in your orbit, including customers, prospects, analysts, and talent for those highly skilled roles you’re trying to fill.

For this episode, we’ve got two world-class CMOs to share all the ins and outs of B2B market research with you—say hello again to longtime friends of the pod: Denise Vu Broady of Appian and Dan Lowden of Human and tune to learn how to get your B2B market research to do all of the above. Happy listening! 

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

We have lofty expectations for our MarTech stacks. They’re meant to automate marketing processes to clear the way for more big thinking. To keep a clean and accurate tracker of every customer and prospect in the system. To prove to the org that marketing is contributing to growth.  

But this isn’t always the reality, and B2B businesses often find themselves with too much tech, not enough staff, and dirty data that focuses on the wrong metrics. Avoid these woes by listening to this episode with Mike McKinnon, VP of Global Revenue Operations at LogRhythm and author of The Marketing Operations Handbook (which you should get your hands on ASAP). 

This conversation comes from a CMO Huddles Bonus Huddle (re: a private Q&A), and answers all your questions about budgeting for MarTech, the intersection of Marketing Ops and Rev Ops, proving marketing’s value, and more.   

It just skims the surface of what top B2B CMOs of today are solving together at CMO Huddles… To learn more about our guest pass program, visit https://cmohuddles.com/guest-pass   

For full show notes and transcripts, visit https://renegade.com/podcasts/