RepuTracker is a monthly brand reputation tracking tool for B2B CMOs. It creates an evidence-based reputation score across digital, executive, and market channels, then provides AI-powered recommendations to improve it.
Social listening tools mostly focus on real-time mentions and sentiment. RepuTracker is built for monthly trend tracking, peer benchmarking, and strategic context so you can see whether reputation is strengthening or weakening over time and why.
RepuTracker measures power of voice, awareness, engagement, perception, and employee sentiment. These are aggregated into a monthly score with trend data and benchmark context.
RepuTracker is currently in beta and available exclusively to CMO Huddles Leader members.
Scores are updated monthly. Each update includes your current score, what changed, what drove the change, and AI recommendations for the month ahead.
RepuTracker was developed in partnership with Growth Natives and is powered by CMO Huddles community data from 200+ B2B brands.