Nobody had a playbook. Pipelines froze. Events disappeared. CMOs were navigating chaos alone.

That first Huddle changed everything. A small group. Weekly. Honest conversations. No vendors. No pitches.

Just leaders helping leaders.

Today, it is a network of 750+ CMOs. Same format. Same honesty. Same purpose.

March 2020
Weekly Huddles
No Vendors
750+ CMOs

Drew Neisser

30+ years in B2B marketing. 700+ CMO interviews. One mission: build the most trusted space for marketing leaders.

30+ years in B2B
700+ CMO interviews
Top 2.5% podcast
100+ leaders coached

Why Penguins?

Penguins survive by huddling and rotating support. That is exactly how this community works through pressure, uncertainty, and change. It's warmer in the huddle.

Social
Protective
Adaptive
Collaborative
From The Flock

How members describe the CMO Huddles difference.

"

One of the biggest benefits has been just-in-time access to people that can provide recommendations and answers.

jg
Jamie Gier
TruBridge
"

I don't have to reinvent the wheel for my company, I can do it in 200% of the time because I can find somebody who's built that and they can mentor and teach me.

jl
Josh Leatherman
Cyderes
"

Within 10 minutes, someone had a beautiful chart, all mapped out with a progression, and I just had to make a few changes and I was ready to use that right away.

jk
Julie Kaplan
HigherLogic
"

I went to your assistant and said, 'I'm looking for people who have this MarTech Stack, and have done this in the last year.' And she was able to give me 3 people who I then had really great conversations with

lb
Lauren Boyman
KPMG US
"

It's really helped me not just survive but thrive in my first year as the CMO of SAIC.

mp
Marni Puente
SAIC
"

Surescripts "You hosted a great AI session with Noah Brier. It was just eye opening.

mm
Melanie Marcus
Surescripts
"

It just gives me a different level of credibility when I go to the executive team or the board.

kr
Kevin Ruane
Precisely
"

I have a built-in board and built-in group of colleagues; it's really helped me make good decisions and not make mistakes that others have already tested.

es
Ellina Shinnick
HUB International
"

I love the Slack channel; you want to get that non-judgmental sort of feedback.

mc
Michael Callahan
Salt Security
"

You don't have to go it alone; There's almost always a time where you can leverage that network.

po
Paige O'Neill
CultureAmp
"

I had some conversations where I got a real candid view on similar approaches—what went right and what didn't.

jc
Joe Cohen
AXIS
"

I was staring down the barrel of transition, Drew and the Huddles Team was able to connect me directly with one of the recruiters who had spoken on a show.

ma
Marca Armstrong
Sensera Systems
"

I'm in multiple different CMO groups, this is the one that I find to be the most valuable.

bl
Bryan Law
Nerdio
"

You can convince yourself you're in the right direction, but unless you have someone to load test your thinking, you're missing a huge opportunity.

bs
Bill Strawderman
GS1 US

Frequently Asked Questions

CMO Huddles began April 1, 2020, when Drew Neisser convened 15 B2B marketing leaders to navigate uncertainty together in a trusted peer setting.

Penguins survive by huddling and rotating support in harsh conditions. The metaphor captures exactly how the community helps leaders through pressure and change.

Small groups, no vendor pitches, practical operator-level conversations, and a long-term relationship model built around trust rather than event volume.

Join The Story

Ready to find your flock?