A monthly score that shows whether your brand reputation is rising, slipping, or holding steady and how your actions show up in market signals.
Track reputation signals across digital, executive, and market channels including social platforms, review sites, earned media, and employee sentiment.
Compare your score against 200+ peer companies in the CMO Huddles network and see where you stand relative to brands like yours.
AI identifies what is driving your score up or down and delivers practical, data-backed recommendations to improve brand reputation.
Access your personalized RepuTracker dashboard at reputracker.org with no integration work or heavy technical setup.
RepuTracker evaluates your brand across power of voice, awareness, engagement, perception, and employee sentiment.
The model highlights strengths, flags vulnerabilities, and recommends what to focus on next month.
RepuTracker is a monthly brand reputation tracking tool for B2B CMOs. It creates an evidence-based reputation score across digital, executive, and market channels, then provides AI-powered recommendations to improve it.
Social listening tools mostly focus on real-time mentions and sentiment. RepuTracker is built for monthly trend tracking, peer benchmarking, and strategic context so you can see whether reputation is strengthening or weakening over time and why.
RepuTracker measures power of voice, awareness, engagement, perception, and employee sentiment. These are aggregated into a monthly score with trend data and benchmark context.
RepuTracker is currently in beta and available exclusively to CMO Huddles Leader members.
Scores are updated monthly. Each update includes your current score, what changed, what drove the change, and AI recommendations for the month ahead.
RepuTracker was developed in partnership with Growth Natives and is powered by CMO Huddles community data from 200+ B2B brands.