More Huddles
Join Joe Cohen of AXIS, Lisa Cole of 2X, and Alan Gonsenhauser of Oxford Global Resources for a CMO Huddles Studio conversation about planning for the year ahead. The panel will explore how to connect marketing priorities with business goals, balance brand building and demand generation, and assess where AI and changes to the marketing operating model can help teams deliver greater impact.
Joe Cohen is Chief Marketing and Communications Officer at AXIS. He oversees enterprise-wide marketing and communications and brings experience in brand strategy, corporate reputation, and helping organizations connect their values with how they show up in the market.
Lisa Cole is a marketing and AI leader at 2X with more than two decades of B2B experience. She has held marketing leadership roles at Cellebrite, FARO Technologies, and Huron. Her work focuses on improving marketing effectiveness through strategy, operating-model changes, and AI adoption.
Alan Gonsenhauser joins the panel from Oxford Global Resources. He is an experienced B2B marketing leader, interim and fractional CMO, executive coach, and go-to-market advisor whose work spans growth strategy, marketing transformation, and customer retention.
AXIS is a global specialty insurance and reinsurance provider helping businesses manage complex risks.
2X is a B2B marketing-as-a-service firm. Its managed services support marketing operations, technology, campaigns, content, creative production, and strategy to help marketing teams expand their capabilities and improve efficiency.
Oxford Global Resources provides professional services and specialized talent to help organizations address business and technical challenges. Its services include staffing, shared project delivery, and fully managed programs across industries such as technology, life sciences, and healthcare.