More Huddles
Strategic change is now part of the CMO job description. Whether the business is entering a new market, repositioning after disruption, aligning sales and marketing around a new growth model, or rallying teams around a sharper story, B2B CMOs are often the leaders asked to turn ambiguity into action.
In this CMO Huddles Studio episode, Drew Neisser speaks with Ali McCarthy of Asset-Map, Isabelle Papoulias of EliteOps, and Grant Johnson of Chief Outsiders about how marketing leaders can guide strategic shifts without losing momentum, trust, or focus.
The conversation will explore what it takes to lead change across functions, build executive alignment, communicate the why behind a new direction, and help teams move from agreement to execution. For CMOs navigating transformation, this session offers practical guidance on change management, stakeholder buy-in, positioning, and leadership during moments when the path forward is still being built.
Ali McCarthy, PhD is Chief Marketing Officer at Asset-Map, where she brings a relationship-first, emotionally intelligent approach to marketing leadership in financial technology. Her background spans wealth management, revenue growth, brand strategy, and human behavior.
Isabelle Papoulias is Head of Operations and Marketing at EliteOps and a seasoned B2B marketing and operations leader with experience helping high-growth companies sharpen strategy, build focus, and connect marketing execution to business outcomes.
Grant Johnson is a seven-time CMO known for helping B2B SaaS and technology companies accelerate growth, strengthen market presence, and navigate transformational change, including acquisitions, integrations, and global marketing alignment.