More Huddles
Acquisitions can change almost everything a CMO is responsible for: brand architecture, positioning, messaging, team structure, customer communication, sales enablement, market confidence, and executive expectations. In this CMO Huddles Studio episode, Drew Neisser explores what happens after the deal announcement, when marketing leaders must help employees, customers, partners, and buyers understand what has changed, what has not, and why the combined company is stronger.
This session will examine how CMOs navigate the messy middle of mergers and acquisitions, from aligning leadership teams and protecting customer trust to integrating brands, clarifying go-to-market strategy, and keeping the team focused during uncertainty. For B2B marketing leaders facing an acquisition, post-merger integration, or major organizational change, this conversation offers practical guidance on communication, leadership, and marketing's role in making the strategy real.
Jamie Gier is CMO at TruBridge, where she helps advance the company's mission to support rural and community healthcare through technology and services. She brings deep B2B marketing leadership experience and a strong point of view on markets, customer voice, and mission-driven growth.
Additional CMO guests will be announced soon. This live CMO Huddles Studio conversation will feature three leader-level marketing executives sharing real-world acquisition lessons from the CMO seat.