More Huddles
Acquisitions can change almost everything a CMO is responsible for: brand architecture, positioning, messaging, team structure, customer communication, sales enablement, market confidence, and executive expectations. In this CMO Huddles Studio episode, Drew Neisser explores what happens after the deal announcement, when marketing leaders must help employees, customers, partners, and buyers understand what has changed, what has not, and why the combined company is stronger.
This session will examine how CMOs navigate the messy middle of mergers and acquisitions, from aligning leadership teams and protecting customer trust to integrating brands, clarifying go-to-market strategy, and keeping the team focused during uncertainty. For B2B marketing leaders facing an acquisition, post-merger integration, or major organizational change, this conversation offers practical guidance on communication, leadership, and marketing's role in making the strategy real.
Jamie Gier is CMO at TruBridge, where she helps advance the company's mission to support rural and community healthcare through technology and services. She brings deep B2B marketing leadership experience and a strong point of view on markets, customer voice, and mission-driven growth.
Jackie Brusch is SVP Marketing at RedSail Technologies, where she leads marketing for a portfolio of pharmacy technology solutions. She brings extensive experience building brands, launching products, aligning marketing with sales, and developing teams that drive growth.
Julia Goebel is SVP Marketing & Communications at Alight Solutions. She brings deep marketing leadership experience across healthcare, technology, and services, with a track record of building teams, aligning brand and demand generation, and guiding organizations through growth, acquisitions, and post-acquisition integration.