More Huddles
Join Karen Budell of Conquest Planning and Caitlin Cassady of Beyond for a CMO Huddles Studio conversation about building a focused B2B content strategy. The discussion will explore how to identify the questions that matter to your audience, turn expertise and customer insights into compelling stories, and align content priorities with business goals. We’ll also examine how to choose formats and distribution channels, keep messaging consistent, and assess whether your content is making a difference.
Karen Budell is Chief Marketing Officer at Conquest Planning. She brings experience leading marketing teams at Google and SurveyMonkey, as well as growing technology companies. With a background in journalism and publishing, Karen connects research, customer insights, and storytelling to brand building and business growth.
Caitlin Cassady is Vice President of Marketing at Beyond, where she leads marketing strategy and cross-functional initiatives that connect data-driven storytelling with business results. Before Beyond, she spent fifteen years in communications and content marketing at enterprise technology businesses. A former journalist, Caitlin brings experience translating complex technology into stories that resonate with customers.
Conquest Planning provides financial planning technology that helps advisors deliver personalized financial guidance. Its Strategic Advice Manager (SAM) evaluates financial strategies and models life events to support planning conversations and make advice more accessible.
Beyond provides revenue management tools for short-term rental hosts and property managers. Its platform combines dynamic pricing, market insights, and booking tools to help rental businesses make informed decisions and grow revenue.