More Huddles
Growth expectations rarely shrink just because marketing teams are lean. For many B2B CMOs, the real challenge is building pipeline, brand, customer insight, content, AI readiness, and sales alignment without adding headcount or complexity. In this CMO Huddles Studio episode, Drew Neisser talks with Rachelle Sokan of Spark, Nikhil Chawla of Resilience, and Lorie Coulombe of Equity Shift about what it takes to lead a lean marketing organization that still delivers outsized impact.
This conversation is built for CMOs who need to prioritize ruthlessly, make smarter resourcing decisions, and create operating systems that help small teams move faster. Expect practical insight on focus, team design, marketing operations, AI leverage, cross-functional alignment, and how to decide what not to do. For marketing leaders asking how to do more with less without burning out their teams, this session offers a clearer way to think about lean growth.
Rachelle Sokan is Chief Marketing Officer at Spark, where she leads marketing and brand work across content, experiential, and design. She brings more than 15 years of experience across PE-backed, VC-backed, agency, and growth-stage environments.
Nikhil Chawla is Chief Customer and Marketing Officer at Resilience, a cyber risk company. He brings a global, strategy-driven view of marketing, customer experience, and growth in complex technology markets.
Lorie Coulombe is SVP of Marketing at Equity Shift. Her marketing leadership experience spans financial technology and investor communications, with prior roles at Q4, Carta, Nasdaq, and Davidson Kempner Capital Management.