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CMO Huddles Studio: Winning B2B Search and Discovery

Panel of Leader-level CMOs

Putney Cloos of Bombora, Thalía Diedrick of GoTu, and TBA

How can your B2B brand win when buyers change how they search?

Join Putney Cloos of Bombora and Thalía Diedrick of GoTu for a CMO Huddles Studio conversation about winning B2B search and discovery. The discussion will explore how marketing leaders can help buyers find their brands, create content that answers meaningful questions, and connect visibility with business impact as search and AI-powered discovery evolve.

About Putney Cloos

Putney Cloos is Chief Marketing Officer at Bombora, where she leads marketing, product marketing, revenue operations, and communications. Her experience spans marketing and sales, with a focus on customer experience and revenue growth. She previously served as CMO at Cision and held roles at American Express, McKinsey & Company, and Kraft Foods.

About Thalía Diedrick

Thalía Diedrick leads marketing at GoTu. Her work includes applying AI to marketing workflows, and she brings a perspective on building brands and engaging the audiences on both sides of a marketplace.

About Bombora

Bombora provides B2B intent data that helps marketing and sales teams understand which companies are researching relevant topics, prioritize accounts, and tailor outreach and content to buyer interests.

About GoTu

GoTu is a dental talent marketplace connecting dental offices with dental professionals. Its platform helps practices find coverage and gives professionals access to flexible work opportunities.