Join Rani Salehi, Principal Analyst at Forrester, for a practical discussion about redesigning marketing organizations to operate with greater clarity, speed, and accountability. Explore how adaptive operating models, clearly defined decision authority, and AI-enabled workflows can help marketing teams realign talent, priorities, and execution as business conditions change.
Rani Salehi is a principal analyst at Forrester who advises CMOs and senior executives on marketing operating models, organizational design, and the integration of AI into decision-making and daily work. She helps leaders define decision authority, align teams and resources, and build coordinated marketing organizations that can adapt and perform at scale.
Her research challenges static organizational models designed for stability. Drawing on Forrester research and direct executive advisory work, Rani guides complex transformations involving organizational redesign, cross-functional alignment, and operating models that scale with growth and AI adoption.
Forrester is a global research and advisory firm that helps business and technology leaders understand changing markets, make informed decisions, and improve organizational performance.