Join Drew Neisser of CMO Huddles and Ray Rike of Benchmarkit, co-authors of the 2026 Marketing AI Maturity Benchmark Study, for a practical conversation on what it takes to turn AI adoption into measurable business impact.
Nearly every marketing organization surveyed uses AI, yet just 3% have fully orchestrated it across GTM. Drawing on 153 complete responses, Drew and Ray will explore why adoption has outpaced operating maturity, what’s holding teams back, and how CMOs can build more connected workflows, clearer ownership, and stronger measurement.
Where does your marketing organization stand? Take the AI Maturity Calculator before the Huddle to get your score, maturity tier, and practical recommendations. Bring your results to the conversation.
Ray Rike is a co-author of the 2026 Marketing AI Maturity Benchmark Study and leads Benchmarkit. His work focuses on helping business leaders use benchmarks and performance metrics to make more informed decisions and connect investments to measurable outcomes.
Benchmarkit is a benchmarking and research firm helping companies use KPI-informed decisions to accelerate revenue performance. Together with CMO Huddles, it developed the 2026 Marketing AI Maturity Benchmark Study to help marketing leaders assess their progress and identify practical next steps.