Expert Huddle: AI-Native Marketing Automation Case History

How Can CMOs Accelerate Campaigns and Scale Personalization with AI-Native Marketing Automation?

Join Neil Tewari, Co-Founder and CEO of Conversion, and Tammy Chan, CMO of Veriforce, for a case-driven conversation on AI-native marketing automation and what it means for campaign execution, personalization, and marketing team productivity.

For CMOs under pressure to deliver growth, the value of AI depends on how effectively it improves everyday marketing work. Through the Veriforce case story, this Expert Huddle will explore where AI agents fit into campaign operations, what changes for the teams running them, and how marketing leaders can evaluate the impact on speed, relevance, and performance.

Conversation Points

• What CMOs can learn from Veriforce’s experience with AI-native marketing automation, including adoption decisions and operational lessons.
• Where AI agents can reduce manual work across campaign creation, audience selection, and execution, and where human review remains essential.
• How marketing teams can use customer data to personalize campaigns without adding more manual workflows.
• How to assess progress through campaign turnaround time, team capacity, and contribution to pipeline.

About Neil Tewari

Neil Tewari is the Co-Founder and CEO of Conversion. His work focuses on AI-native marketing automation and agents that help marketing teams automate workflows, use their data, and personalize customer journeys.

About Conversion

Conversion is an AI-native B2B marketing automation platform. Its agents support tasks including campaign creation, audience targeting, and recurring workflows, helping teams connect customer data with campaign execution. Explore Conversion.

About Tammy Chan

Tammy Chan is CMO of Veriforce. She brings the marketing leadership perspective to this conversation, sharing the Veriforce case story and its lessons for CMOs evaluating AI-native automation.

About Veriforce

Veriforce provides technology and expert services for contractor management, safety, compliance, and training. It serves hiring organizations and contractors across complex supply chains, providing a B2B context for the discussion of marketing operations and personalization.