Expert Huddle: AI-Powered GTM

How Can CMOs Use AI to Transform Their Go-to-Market Strategy?

Join Jim Bell, Chief Marketing Officer at LeanData, for a practical conversation on how CMOs can use AI to improve go-to-market execution.

As AI becomes part of everyday marketing operations, CMOs must decide where it can deliver meaningful results and what their teams need to make it work. This conversation will explore how marketing leaders can connect AI investments to revenue priorities, strengthen coordination with sales, and move from experimentation to measurable improvements.

Conversation Points

• Identify where AI can improve GTM workflows, from prioritizing prospects to accelerating follow-up.
• Understand the data and process foundations needed to put AI into practice.
• Align marketing, sales, and revenue operations around clearer handoffs and shared goals.
• Evaluate AI initiatives through response times, pipeline progression, and team productivity.

About Jim Bell

Jim Bell is Chief Marketing Officer at LeanData, bringing more than 20 years of experience driving growth at technology companies. He previously served as CMO at Torch Leadership Labs and Glint, where he led marketing from its inception through its acquisition by LinkedIn. His background brings a marketing leadership perspective to GTM strategy and execution.

About LeanData

LeanData helps revenue teams coordinate go-to-market execution through data and automation. Its platform connects marketing and sales workflows, helping teams act on buyer interest and manage the handoffs that support revenue growth.