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Expert Huddle: AI Transformation: How Lumen's CMO Is Rewiring a 330-Person Marketing Org

Ryan Asdourian

Chief Marketing & Strategy Officer, Lumen

In This Expert Huddle...

Join Ryan Asdourian, CMO at Lumen, for a candid, behind-the-scenes look at what AI transformation actually looks like inside a 330-person marketing organization.

Ryan will share how Lumen, a 99-year-old company reinventing itself as an AI infrastructure company, is embedding AI into every layer of its marketing team, from communications and brand to product marketing, field marketing, and ops. You'll hear how Ryan thinks about:

  • The evolving shape of the marketing org
  • Why he questions any PowerPoint that wasn't AI-created
  • How he's holding his team accountable for using tools like Microsoft Copilot without creating a culture of fear or internal competition.

Whether you're managing a team of 10 or 300, you'll walk away with a practical framework for moving your entire organization forward, knowing that not everyone will make the journey, but the goal is to move as a team.

About Ryan

Ryan Asdourian is a CMO + CSO hybrid at Lumen Technologies, sitting at the intersection of brand, strategy, and execution, and focused on turning AI ambition into measurable business impact inside a large enterprise.

He’s a 20-year Microsoft veteran (working directly with Satya) bringing a grounded view of how major tech shifts scale (and break).

Ryan has lived a ‘double life’ balancing his executive roles with years as the Seattle Seahawks’ mascot (“Blitz”) and ongoing MS advocacy. This has shaped a leadership style rooted in clarity, energy, and translating complexity into action.

About Lumen

Lumen Technologies, Inc. is an American telecommunications company headquartered in Monroe, Louisiana. It offers network, security, cloud, voice, and other managed communications services through its fiber optic and copper networks, data centers and cloud computing services.