More Huddles
Join Bill Hobbib CMO and Chris Moody Chief Evangelist of DemandScience, for a practical conversation on how marketing leaders can reduce friction, simplify execution, and put intelligence to work against one outcome: predictable pipeline.
As budgets tighten and expectations rise, CMOs are under pressure to prove that marketing investments are translating into revenue. But too often, teams are stuck managing bloated stacks, fragmented data, and activity metrics that don’t tell a clean pipeline story. Bill and Chris will unpack how B2B marketing leaders can move beyond platform-heavy approaches and focus on the signals, execution, and intelligence that actually improve pipeline performance.
Bill Hobbib is Chief Marketing Officer at DemandScience, where he leads the company’s global marketing organization and helps shape its point of view on the future of B2B demand generation. He brings more than 25 years of C-suite marketing experience across companies including Oracle, Bullhorn, DataRobot, Varicent, and DemandScience, with a focus on pipeline efficiency, AI, demand generation, and modern go-to-market strategy.
Chris Moody is Chief GTM Evangelist at DemandScience, where he helps marketing and revenue leaders navigate the shifts reshaping B2B go-to-market execution. He brings more than two decades of B2B marketing leadership experience, including prior roles at Demandbase, Gartner/TOPO, GE Digital, Oracle, and Red Hat, and has advised hundreds of B2B organizations on revenue strategy, ABM, and GTM transformation.
DemandScience is an AI-powered B2B Precision Performance Marketing platform that helps marketing and revenue teams turn fragmented data and disconnected execution into more predictable pipeline outcomes. Trusted by more than 900 global brands, DemandScience combines data, intelligence, and execution to help B2B teams improve performance and drive growth.