Expert Huddle: Webinar Showcase

How Can CMOs Turn Standout Webinar Experiences Into Demand?

Join Oana Manolache, CEO and Founder of Sequel.io, and Kathleen Booth, VP of Marketing at Sequel.io, for Expert Huddle: Webinar Showcase, a practical conversation on what standout events do differently and how marketing leaders can put those lessons into practice.For CMOs working to connect event investment to pipeline, the opportunity extends beyond getting people to register.

This showcase will explore how to create experiences that earn attention, reveal audience interests, and give marketing and sales a clearer next step. Learn how to apply these ideas to your own webinar program, from format and audience participation to the website experience and follow-up.

Conversation Points

• Design for participation: What marketing leaders can learn from standout event formats, content choices, and opportunities for audience interaction.
• Make webinars part of the website journey: How hosting events on your own site can connect attendees with relevant content and clear next steps.
• Turn engagement into useful follow-up: How questions, poll responses, and viewing behavior can inform more relevant outreach, including where AI can help.
• Build a repeatable demand program: How to extend each event through on-demand viewing and repurposed content, and evaluate success beyond registration numbers.

About Oana Manolache

Oana Manolache is the CEO and Founder of Sequel.io. Through her work with marketing leaders and as host of Sequel’s Game Changers series, she explores how owned content, webinars, and website experiences can support engagement and conversion.

About Kathleen Booth

Kathleen Booth is VP of Marketing at Sequel.io and a former CMO with experience leading B2B brand, demand, and community programs. Previously, she led marketing and growth at Pavilion, bringing an operator’s perspective on connecting content and shared experiences to business growth.

About Sequel.io

Sequel.io helps B2B marketing teams host webinars directly on their own websites, capture engagement data, and use AI to support content repurposing and follow-up. Its platform connects event experiences with the broader buyer journey.