B2B Buddies Who Get It

When Marni Puente stepped into her first year as CMO of SAIC, she found CMO Huddles invaluable for peer exchange, practical support, and connection with other B2B marketing leaders.

Because the community is focused on B2B, Marni was able to connect with peers who understood the unique challenges and opportunities her team faced. That support became especially important as her industry experienced rapid churn.

How Did CMO Huddles Help Marni Thrive as a B2B CMO?

CMO Huddles gave Marni a supportive network of peers who spoke the same language and could share timely best practices. The community helped her stay current, navigate industry change, and feel less alone in the role.

For Marni, the combination of fun, networking, and B2B-specific peer exchange helped her not just survive, but thrive.

“It’s been invaluable in so many ways. It’s such a supportive group, but Drew, your energy, and it’s fun, but it’s also the networking and the peer exchange piece of it.

I think what makes it really unique from other CMO peer exchanges I’m a part of is it’s B2B. We all know, as B2B marketers, we have unique challenges and opportunities, but really we speak the same language.

I think that’s really helpful. It’s really helped me not just survive, but thrive in my first year as CMO of SAIC.

I will just state the obvious: as a government contractor, I’ve never seen so much churn in two months in an industry, and really leaning on other folks to keep up and hear what best practices are and so forth.

So it’s really helped me from that perspective as well.”