Insights on Your Schedule

When Michael Callahan wants a quick pulse on what other marketing leaders are discussing, he turns to the CMO Huddles Slack channel as part of his regular routine.

CMO Huddles gives Michael an easy way to scan fresh conversations, revisit prior discussions, and get timely answers from other members when his team is working through a challenge.

How Does Michael Use CMO Huddles When His Schedule is Busy?

CMO Huddles helps Michael stay current without requiring him to be in a specific meeting at a specific time. The Slack channel lets him check in when he has a few minutes and search for relevant peer conversations when a problem comes up.

For Michael, that flexibility makes CMO Huddles a practical resource he can use every day.

“I really like the Slack channel. It’s super helpful. In fact, I use it two different ways.

One, when I start in the morning, I look at all of our key metrics. I go on Salesforce, I go on Power BI, and I look at how everything is trending. The next place I go is into Slack, and I look at what’s highlighted with a little thing that says there’s a new message.

I click through and see, ‘Oh, is there anything interesting?’ I do it every day, but it probably takes five minutes or so to just kind of get a quick read on it.

Then I use it also as we’re struggling with a problem or a challenge. Someone’s probably already written about it at some point in the Slack, or people are really good about answering.

I like that it’s a great tool because it’s based on when you have time. It’s not like you have to be there for a certain thing.”