More Testimonials
When Bill Strawderman was working through a brand revitalization program, he used CMO Huddles to pressure-test his thinking and learn from practitioners who had already been through similar work.
The community helped Bill stand on the shoulders of other marketing leaders by giving him access to their experience and perspective. He also used one-on-one time with Drew Neisser to load-test ideas from outside the immediate program team.
CMO Huddles gave Bill a place to dig into brand revitalization questions with experienced practitioners and receive candid coaching on whether his team was heading in the right direction.
For Bill, the combination of community wisdom and one-on-one guidance added meaningful value to the brand program.
“We’ve been working on a brand revitalization program at our company, and one of the things that’s great, two very specific things.
One is standing on the shoulders of giants. We’ve got this community of practitioners who have been where I am, maybe a lot of wisdom to share. So I’ve really loved digging in and understanding from the perspectives of others.
And the other, Drew, is you and I have spent one-on-one time. It’s kind of like you can convince yourself you’re in the right direction, but unless you actually have someone who’s sort of out of the picture to load-test some of your thinking.
I think that value of our one-on-one time has been very, very good for our program.”