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The top podcast for B2B CMOs & other marketing-obsessed individuals.

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Read Q&As with the top B2B marketers today in Drew's Ad Age column. 

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  • May 10, 2024 12:20 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 396: Think Fast, Talk Smart: CMO Edition

    Every day, CMOs must navigate a whirlwind of high-stakes, spontaneous conversations, from high-stakes boardroom challenges to delicate internal communications. Yet many have no formal training in this area or formulas for improvement.

    In this episode, Stanford professor and communication expert Matt Abrahams shares actionable, science-backed strategies from his latest book, “Think Faster, Talk Smarter.” Whether it’s acing unexpected questions in job interviews, managing crises, or giving feedback, discover the structures and exercises that will prepare you to handle every spontaneous scenario like a seasoned pro.

    What You’ll Learn 

    • How to master spontaneous conversations  
    • Structures to help you be clearer and more concise, plus exercises to practice
    • How to deal with unexpected interview questions
    For full show notes and transcripts, visit https://renegademarketing.com/podcast/
  • May 07, 2024 12:50 PM | Anonymous member (Administrator)

    Many CMOs in transition are wondering what it takes to land another CMO role right now. To help develop an answer to this question, we’ve spoken with several CMOs who recently secured new posts.

    Here’s what we learned with specific references from our March 2024 Transition Team Huddle conversation with a recent success story (anonymized as Happy Huddler/HH for maximum honesty!)

    1. Mine Your Network

    About 25% of CMO roles are found via recruiters. More than half are the result of a connection in your network. Happy Huddler, who secured a new role in January, noted their new position came through a business contact, not a recruiter. Others have reported that a former boss or a colleague provided the introductory connection.

    2. Pursue Your 5x5 Matches

    HH shared that his previous experiences perfectly aligned with his new opportunity. Not only had they worked in the same category, but also they had worked for companies in the same growth stage, with the same target and the same financial backing (in this case a PE firm). Because the company operated remotely, HH’s location in this case didn’t matter (other CMOs have noted they’ve lost to the local candidate). This 5x5 match was true for the other recently hired CMOs.

    3. Look for Cultural Alignment

    Throughout the interview process, HH asked questions to help them assess the culture to make sure it was a good fit. Once they understood the culture, they then leaned into it, demonstrating empathy and openness. For example, when asked, “What’s it like to work for you?” they responded with a list of former direct reports, saying, “Please speak with any of them and find out for yourself rather than take my word for it.”

    4. Go All In When You See the Match

    HH and others have shared the extra effort they’ve taken to secure recent roles. At every stage, they tried to anticipate questions and deliver more than expected. In HH’s final round presentation, they offered up “KPIs” even though they hadn’t asked for them. They also provided a SWOT analysis that essentially played back the various ideas shared by execs during the interview process.

    5. Find the Critical Unresolved Challenge

    During his interviews, HH discovered a challenge that several execs referenced but had different ideas on how to fix. During their final presentation, they acknowledged the challenge and provided a path to resolution. In this way, HH showed leadership chops and the potential to be the “Convener in Chief,” someone who can bring the executive team together, a value that goes well beyond marketing.

    6. Speak the Language of Business Not Marketing

    HH emphasized marketing’s ability to impact revenue and margins throughout the interview process. This was especially important when they were speaking with board members. By avoiding “marketing-ese” and referencing past experiences in growing revenue and improving margins, HH established their credibility as a business leader and set themselves apart from mere marketers.

    7. Keep Everyone in the Loop

    Writing thank you notes is expected. Circling back to execs with whom you spoke earlier in the process is unexpected. By keeping everyone in the loop during the 5-6 week interview process, HH reinforced their interest in the job, demonstrated their working style, and stayed top of mind with all the potential influencers and decision-makers.

    8. Don’t Seem Desperate

    Even though HH really wanted this opportunity knowing that it was a good match and that there weren’t any others like it out there right now, they were careful not to seem desperate. Having 3 fractional clients helped here. In addition to being able to speak about their work for these clients, it showed that their expertise was in demand.

    Final Thought: There is a job out there for you. You just may need to do more than you ever expected to land it. We hope that you found this informative and inspiring.

    Written by Drew Neisser

  • May 03, 2024 12:07 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 395: The CMO “Plus” — Elevating Your Business-Wide Impact

    Are you ready to elevate your role from marketing maestro to strategic linchpin within your organization? Tap into your CMO superpower—your “plus”—and discover how it can dramatically expand your impact far beyond the conventional scope of marketing.

    In this enlightening episode, we sit down with three trailblazing CMOs who have transcended traditional boundaries by embracing their “plus.” Learn from their experiences as they share the challenges and triumphs of mastering a dual role that leverages their skills to foster cross-functional success and drive significant organizational change.

    Meet our guests and the pluses they covered:

    What You’ll Learn

    • How 3 CMOs got their “plus”
    • How to manage two roles in one   
    • How to stay connected to your teams
    For full show notes and transcripts, visit https://renegademarketing.com/podcast/
  • April 26, 2024 10:57 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 394: The 6 Dimensions of a Fortune 500 CMO

    If you’re a B2B CMO stuck in limbo at the moment—you’re not alone. We’re in a seller’s market for executive talent, and the round peg, round hole expectations of companies looking for their next marketing chief are exceptionally limiting.

    Richard Sanderson of Spencer Stuart brings a glimmer of hope, suggesting a brighter outlook for 2024. In this episode, he shares his expert perspective on the trials and triumphs facing today’s marketing leaders. Tune in as we explore what’s going on with the CMO role right now, the 6 dimensions that capture recruiter’s attention, and effective strategies to showcasing these qualities on LinkedIn. Plus tips on interview prep, 100-day plans, and what mediums to search through.

    Recorded during a CMO Huddles Transition Team Huddle, this episode is more than just a conversation—it's a part of a supportive community aimed at empowering CMOs through networking, resume and cover letter reviews, and shared experiences. If you’re a B2B CMO in transition, check it out.

    What You’ll Learn 

    • What the CMO job market looks like in 2024  
    • How to stand out to recruiters
    • How to prepare for the interview process
    For full show notes and transcripts, visit https://renegademarketing.com/podcast/
  • April 19, 2024 12:48 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 393: Beyond Happiness: The Heart of Authentic Leadership

    We’re in a defining moment where the role of the CMO is under the microscope, every decision measured against the relentless drumbeat of numbers and revenue. Yet, the pillars of authentic leadership extend far beyond the balance sheets—they’re the bedrock for sustainable growth.

    Tune in for a compelling dialogue with Jenn Lim, author of Beyond Happiness, as we delve into the art of harmonizing purpose with performance. Learn how a purpose-driven mindset can yield profound job satisfaction, catalyze growth, fortify teams, and solidify your place in the C-Suite.

    This episode unpacks practical strategies for safeguarding your career trajectory and elevating your role, even amidst the fervor of lead-chasing. Because in the end, the true measure of a CMO's success is about more than revenue generated—it’s in the resilience, innovation, and authenticity they bring to their team and the entire organization.

    What You’ll Learn 

    • How purpose drives growth & impact  
    • Exercises to build more effective teams
    • How to future proof your role
    For full show notes and transcripts, visit https://renegade.com/podcast/
  • April 12, 2024 3:54 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 392: Leading Transformation: CMO Strategies for Dynamic Change

    From shifting market trends to M&As to unexpected external events, if great B2B marketing is one thing—it’s agile. And in this episode, we pull back the curtain on CMOs who aren't merely surfing the waves of change—they're harnessing them.

    Welcome to a masterclass in change management from Cary Bainbridge of ABM Industries, Narine Galstian of SADA, and Khalid El Khatib who was of Stack Overflow at the time of this recording but is now CMO of Consumer Reports.

    Join us as we dissect pivotal decisions, pivot points, and the nimble moves that define successful B2B marketing today. We’ll explore the agility of B2B marketing through the lens of these seasoned leaders, providing actionable insights into how to lead transformation via resilience, strategic foresight, and a culture of continuous learning.

    What You’ll Learn

    • How marketing can lead B2B transformation
    • The CMO’s role in change management   
    • How to maintain executive alignment
    For full show notes and transcripts, visit https://renegade.com/podcast/
  • April 05, 2024 12:20 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 391: Privacy Laws, First-Party Data, Google On-Page Results… Oh My!

    From new privacy laws to AI-influenced Google search algorithms, there’s been a massive shift in the world of B2B paid media.

    In response, CMO Huddles has tapped Josh Muskin of WebMechanix and Mike Ulanski of thunder::tech, experts in cutting-edge targeting and data utilization, to shed light on how B2B marketers can refine their strategies for today's challenges.

    From leveraging first-party data in ad campaigns to executing precise ABM on LinkedIn, our guests reveal how a data-centric approach can significantly boost engagement with niche B2B audiences. Plus, they share insider tips on optimizing SEO and content to stand out on Search Engine Results Pages (SERPs), which are increasingly influenced by AI algorithms.

    This episode is packed with use cases, best practices, and innovative strategies, offering businesses the insights needed to navigate the intricate realm of B2B marketing and capitalize on the latest technologies. Tune in if you’re looking to enhance lead quality and market presence in a digital-first economy.

    What You’ll Learn 

    • How to pivot your targeting and media buy strategy  
    • How to optimize media spend (and where to spend it)
    • How AI is changing what shows up in Google search
    For full show notes and transcripts, visit https://renegade.com/podcast/
  • March 22, 2024 12:46 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 389: Forrester’s Transformative B2B Marketing Playbook

    In the ever-evolving rodeo we call “B2B marketing,” CMOs have a lot to juggle. From navigating demographic shifts to lassoing elusive budget approvals, this episode dissects the critical skills needed to not just stay on the bull, but to lead the stampede in marketing-led transformation.

    In this episode, Forrester’s Matt Selheimer shares his hard-earned insights into a wide-reaching range of important strategic recommendations, including:

    • Navigating the preferences of Millennial and Gen Z buyers  
    • Securing and optimizing marketing budgets with a VC’s savvy
    • Selling in the long-term value of consistent brand investment
    • Building agile, customer-centric “two-pizza teams”  
    • Broadening the scope of marketing metrics beyond pipeline

    Tune in with your notepad (or your favorite AI assistant) ready, as we uncover the future of B2B marketing, one insightful tip at a time!

    What You’ll Learn 

    • What Millennial and Gen Z buyers care about most  
    • How to secure a solid marketing budget
    • Transformational metrics, org models, AI usage
    For full show notes and transcripts, visit https://renegade.com/podcast/


  • March 15, 2024 11:40 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 388: The Reflective CMO: Harnessing Introversion

    Is the pen mightier than the roar in the realm of B2B marketing? Witness the unexpected edge introverted leaders like Bill Strawderman of GS1 US, Julie Kaplan of CareMetx, and Lorie Coulombe of Q4, Inc. wield in an arena where they turn introspection into influential strategy.

    Join us as we delve into how introversion shapes effective leadership. From the power of the thoughtful pause to mastering calm under pressure, we explore the misconceptions of shyness, how to be heard in executive meetings, how to consciously build balanced teams, and a whole lot more.

    Whether you're an introvert or extrovert—or somewhere in between—this episode promises insights that will reshape or refresh your approach to communication and leadership. Don’t miss it!

    What You’ll Learn

    • The strengths of introverted leadership
    • How to be heard in executive meetings   
    • How to build balanced, diverse teams
    For full show notes and transcripts, visit https://renegade.com/podcast/


  • March 08, 2024 11:48 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 387: Training Your LLM & Other AI Marketing Hacks

    Aside from “Artificial Intelligence,” what does “AI” stand for?

    According to digital marketing expert Andy Crestodina of Orbit Media, it’s: “Another Input.” And this second opinion, when trained right, is able to identify gaps that the human brain can’t see, build personas, mimic your brand voice, and a whole lot more.

    In this episode, Andy shares practical use cases for AI beyond content creation and design that will amp up your marketing impact. Tune in to this cutting edge conversation, previously aired as part of CMO Huddles Bonus Huddles, a monthly series featuring experts in AI, attribution, and more.

    What You’ll Learn 

    • How to train your LLM  
    • How to use AI for gap analysis
    • Practical AI use cases
    For full show notes and transcripts, visit https://renegade.com/podcast/


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