Huddlers in the News

• Tejal Parekh (Previously CMO Terminal) 
• Marca Armstrong of Passport 
• Grant Johnson of Billtrust (Previously CMO Emburse) 

What You'll Learn

• Customer marketing tactics 
• How to facilitate customer advocacy/advisory groups 
• How to know when your customer marketing program isn’t working 

B2B marketers: This is the ChatGPT episode you’ve been waiting for.

Get ready to save 5 hours a week and increase productivity with Nicole Leffer, your go-to AI consultant. Nicole joined a recent Bonus Huddle to share a myriad of pragmatic ways marketing teams can leverage generative AI, like training it to use your brand voice, transforming webinars into blog posts, and prompt crafting.

We also cover what Google thinks about the whole AI thing, why you need to fact check, and what to do about potential security concerns. Get this in your ears ASAP—AI is evolving fast and this is a train you don’t want to miss. 

What You'll Learn

• How to train ChatGPT to use your voice 
• How to craft prompts in AI 
• How to use AI to save time and increase productivity  

How can CMOs better enable Sales teams? Can marketers create content that Sales will actually use? What is the meaning of life?

These are just some of the questions we ponder in this episode of Renegade Marketers Unite, recorded while Drew was off the grid in the Galapagos. But how could we air an interview without our steadfast host, you ask?

Enter Bill Caskey and Bryan Neale of the Advanced Selling Podcast, who bring their A-game as they enter the world of CMO Huddles, leading the conversation on Sales Enablement with three savvy CMO guests: Peter Finter of CyberGRX, Sara Larsen of Wolters Kluwer Health, and Carlos Carvajal of Q2.

Tune in for a really fun episode, as Sales and Marketing worlds collide and seek common ground. Let’s get to it!

What You'll Learn

• What’s working in sales enablement for 3 CMOs
• How to create content that sales will actually use
• How to measure sales enablement

Searching for your next CMO gig? Need help educating your CEO and the board? Wondering how you can expand in your current role to set you up for the next one? 

This episode with expert executive recruiter Erica Seidel has it all. Erica founded The Connective Good, a boutique recruiting firm that specializes in CMOs, and with over a decade of experience, she has one of the strongest reputations in the industry.

Tune in to hear all the wisdom she shared with CMO Huddles in a recent Bonus Huddle—with practical takeaways and pithy insights and ensure a long, happy career.

What You'll Learn

• How to approach CMO interviews 
• How to improve CEO and board relationships  
• How to expand in your current role  
  

How are elite marketers helping Salespeople (and the prospective customer) make the buying journey fruitful (and not frustrating)? 

We take a broad, strategic look at the question in this episode with experts Rebecca Stone, SVP Customer Solutions Marketing & CMO at Cisco Meraki, and Marni Carmichael, VP of Marketing at ImageSource. It’s full of strategic gems that B2B marketers can use to better support and align with their sales teams. 

As you’ll learn, synergy between Sales and Marketing is about a synergy between consistency and spontaneity, brand and individual style, art and science. Tune in to get your Sales Enablement plan in tip-top shape for 2023. 

What You'll Learn

• What’s working in sales enablement (and what’s not) 
• How to align marketing and sales plays
• How to scale customization and personalization 

The economy is turbulent and marketing budgets are down. But growth goals are up… What’s a marketer to do?! Listen to this episode with Forrester’s VP and Principal Analyst Ross Graber. 

He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn. Tune in to learn why customers are the dominant growth engine in 2023, how to solve the problem with sourcing, what the idea marketing dashboard should look like, and a whole lot more.

What You’ll Learn  

• What KPIs matter most during a downturn 
• How to measure efficiency 
• What’s on an evolved B2B CMO dashboard 

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

B2B buying trends are changing and the old marketing playbook isn’t working anymore. What does this mean for your marketing strategy? Tune in to today’s episode with the expert marketing execs Jon Miller of Demandbase and Allyson Havener of TrustRadius as we examine the implications of these notable trends and what marketers can do about it.  

The 6 trends we explore:  

• Buyers want to research anonymously 
• Buying committees are even larger and more complicated 
• The buying process is nonlinear and looping 
• Buyers want to self-serve 
• Buyers trust 3rd party resources over 1st party resources  
• Sales has dropped out of the top 5 sources of influence 

What You’ll Learn  

• How to adapt your marketing strategy to new B2B buying trends 
• Why self-serve and 3rd party validation are so important now 
• How to accelerate deal cycles with limited budget 
• How the Marketing-Sales relationship is changing 

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

How are B2B marketers adapting their digital experiences in a down economy? We covered the topic with two superstar marketing execs based across the pond from our NYC studio: Tom Bianchi of Acquia and Warren Daniels of Bynder.  

Are you creating knock-your-socks-off content? Do you have a clickable demo for your business? How are you connecting digital and physical experiences for customers, employees, and partners? We answer all of this and more—tune in for an episode full of practical tips and tactics to keep your business thriving despite the economic challenges at hand.

What You’ll Learn  

• How to adapt your digital content in a downturn
• How to increase conversion rates in a down economy
• How to engage customers, employees, partners in a downturn

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

As the war for talent ebbs and flows, the need for a strong employer brand stands steadfast. An employer brand is the #1 way to give current employees a reason to stay, and to attract top talent looking for a fulfilling place to land. 

Enter CMOs Deidre Hudson (previously of Payability), Lynne Capozzi (retired from Acquia), and Michelle Boockoff-Bajdek of Skillsoft, here to share their insights into the role marketing plays in building and evolving an employer brand that people talk about. Tune in to this episode as we cover everything from navigating layoffs to building brand ambassadors to measuring employee satisfaction. You don’t want to miss it.

What You’ll Learn  

• How to build an employer brand 
• The key to developing brand ambassadors 
• How to measure employee satisfaction 

For full show notes and transcripts, visit https://renegade.com/podcasts/