THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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Why B2B CMOs Can No Longer Afford to Ignore PR
As AI platforms reshape discovery, PR is regaining strategic importance, but CMOs need real news, strong relationships, and better measurement to justify the investment.
How an AI Agent and a Cold CEO Email Landed the Role
How a marketing executive used an AI agent, target-company research, cold CEO outreach, and focused interview preparation to land a new role.
Don’t Defend the CMO Role. Expand It.
Aviv Canaani’s path from CMO to CRO shows why the CMO role may be expanding, not disappearing. His concept of revenue architecture gives B2B CMOs a practical way to connect customer insight, brand, demand, sales, AI signals, and financial outcomes without surrendering the longer-term market view that makes marketing matter.
Turn Customers Into Growth Partners: How CMOs Build Advocacy That Drives Revenue
Customer advocacy strengthens retention, expansion, product learning, reputation, and revenue when customers receive meaningful ways to participate.
AI Experimentation Isn’t an AI Strategy
Paul Roetzer’s AI transformation framework shows why CMOs must turn scattered AI experiments into literacy, governance, accountability, dynamic roadmaps, and growth-focused innovation.
The CMO Role Is Breaking: A Smarter Approach to Career Management
Erica Seidel explains how CMOs can build career durability through fit, alignment, fluency, teams, and visibility.
What It Really Takes to Build Marketing Around Agents
AI adoption is no longer the interesting part of the story. The harder question for CMOs is how to redesign marketing around agents without creating agent sprawl, runaway costs, or an ungoverned mess.
AI Velocity vs. Human Creativity
AI can accelerate marketing work, but distinctive B2B ideas still depend on human judgment, creative direction, and customer trust.
The CMO-CRO Relationship That Made It Snow
Make It Snow shows how Snowflake’s CMO-CRO partnership used shared outcomes, field feedback, and trust to align one revenue team.