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A panel of Huddlers discuss the hottest B2B marketing topics, live!

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  • February 02, 2024 11:59 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 382: Leadership Strategies in Turbulent Times

    When economic pressures hit, the pressure on CMOs intensifies. The decisions you make as CMO can significantly impact your marketing team’s ability to weather the storm and come out stronger on the other side. But fear not!

    In this episode, we'll be speaking with three bright minds and marketing leaders who have successfully navigated through storms: CMOs Marca Armstrong of Sensera Systems, Katrina Klier of Sage Strategy Group, and Gabi Zijderveld of Smart Eye.

    Tune in explore how to captain your team when external factors are pushing in, how to be nimble when the unexpected happens, and how to get ahead of employee burnout while inspiring productivity. We're about to gain some serious altitude in our conversation today, so fasten your seat belts and get ready for a ride filled with insights!

    What You’ll Learn 

    • The key steps in helping employees adapt in turbulent times   
    • How to get ahead of employee burnout
    • How to maintain a good work/life balance

    For full show notes and transcripts, visit

  • January 26, 2024 2:13 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 381: Radical Candor: The CMO’s Guide to Fearless Feedback

    At the heart of transformative leadership lies a powerful concept: Radical Candor. It's the art of caring personally and challenging directly, a philosophy Kim Scott crafted to help others achieve results collaboratively that you could never achieve alone.

    For B2B CMOs, adopting Radical Candor can be a game-changer. In this episode, Kim Scott herself applies the principles of Radical Candor to the unique challenges of the CMO role. Tune in to learn how to communicate collaboratively with your CEO, your C-Suite peers, and your teams, all in the name of B2B greatness.

    Captured live in front of a CMO audience, this session is part of CMO Huddles’ ongoing Career Huddle Book Club series spotlighting thought leaders and authors who are reshaping the world of business.

    Interested in being part of the conversation? To join a future Career Huddle or to suggest an author whose ideas could ignite the next discussion, reach out to us at Your seat at the table awaits.

    What You’ll Learn 

    • How to solicit and give great feedback  
    • How radical candor can increase productivity
    • How to talk to your boss, your peers, and your teams
    For full show notes and transcripts, visit
  • January 12, 2024 12:05 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 379: Pipeline Playbook Peak Performance

    Ready, set, drive pipeline! 

    That’s the battle cry for B2B CMOs, where driving growth from day one is a given—and consistently delivering on that promise is non-negotiable. This episode zooms in on the tactical prowess of three CMOs who have turned pipeline playbooks into a science.

    Tune in to hear wisdom from proven pros: Kathie Johnson of SitecoreJoshua Leatherman of Service Express, and Gary Sevounts of Malwarebytes. They’ll delve into the critical assessment of a company’s current state and how to craft dynamic pipeline playbooks that not only meet targets but exceed them.

    Expect to walk away with a playbook of your own, filled with actionable tactics and hard-earned wisdom. Are you ready to escalate your pipeline strategy? Get this conversation in your ear buds! 

    What You’ll Learn 

    • How 3 CMOs design their pipeline playbooks  
    • Real world plays that work
    • How to define targets, opportunity stages, ++
    For full show notes and transcripts, visit
  • January 05, 2024 7:05 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 378: Staying True to Your B2B Brand Values

    Beyond the numbers and strategies, beyond the boardrooms and presentations, lies a question that’s more vital than ever before: How do CMOs ensure that brand values aren’t just words on a wall?  

    Cue CMOs Marshall Poindexter of OpenEye, Cadence Molecular SciencesJoe Cohen of AXIS, and Matt Preschern of NTT Ltd, who are ensuring that brand values shine as the guiding stars in every strategic and day-to-day decision at your business. 

    In this episode, they share how to bring your brand values to life for employees, customers, and prospects. Tune in to learn what it means to define your values, how to weave them into overall business strategy, and how to measure them to make sure they’re still going strong. Don’t miss it!  

    What You’ll Learn

    • Why having brand values matters to the bottom line 
    • Who should own brand values  
    • How to measure brand values
    For full show notes and transcripts, visit
  • January 05, 2024 7:03 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 377: Reel Results: Video Strategies for B2B CMOs

    Want to win with video? 

    Tune into this episode with Tyler Lessard, VP of Marketing at Vidyard, as he answers questions from CMOs, for CMOs, sharing a wealth of pragmatic advice for B2B CMOs looking to utilize this powerful business asset. We cover the 4 Es of great videos, why you need a “watch demo” button on your website, how video enables personalization to a whole new level, and a whole lot more.

    What You’ll Learn 

    • What makes a great B2B video 
    • B2B video production lessons from… TikTok?
    • How to use and personalize video to convert prospects
    For full show notes and transcripts, visit
  • December 21, 2023 11:01 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 376: The B2B Customer-Obsessed Growth Engine

    Being customer obsessed has always sounded like a good idea. And here’s a stat that should catch your (and your C-Suite’s) attention: “Customer obsessed companies have 10% higher performance numbers in revenue, growth and profits, customer satisfaction, and employee satisfaction. That’s 3x the rate of companies that are not customer obsessed.”

    In this episode, Forrester’s Lori Wizdo shares how CMOs can take the reins and help their companies develop customer obsessed growth engines. Tune in to learn why you need one, how to pilot one, and how to flip the script from “data-driven” to “insight-driven” strategy. You won’t want to miss it!

    What You’ll Learn 

    • Why customer-obsession is good for business 
    • How marketers can rethink the buyer’s journey 
    • How to pilot a customer-obsessed growth engine  
    For full show notes and transcripts, visit
  • December 15, 2023 7:01 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 375: Mastering the Mic: A CMO's Playbook for Podcast Guesting

    Want to be the best podcast guest?

    Rachel Downey, the mastermind behind Share Your Genius, unveils her secrets to help you amplify your voice—and your brand—via the power of podcasting. Whether you’re aiming to bolster your personal brand, widen your company’s reach, or attract fresh talent, hopping onto a podcast could be your game-changer.

    This episode is your all-access pass to mastering the art of podcast guesting, including how to:

    • Select podcasts that align with your vision. 
    • Find the right tech for a flawless audio (and video) presence. 
    • Craft compelling narratives that captivate audiences. 
    • Measure the exposure and reach of your show appearance.  

    And for the visionary CMOs out there, we’ve got something special—as a B2B podcast production expert, Rachel shares exclusive insights into starting and hosting your own podcast, tailored for the B2B space.  

    Ready for the mic? Tune in now!  

    For full show notes and transcripts, visit
  • December 08, 2023 10:01 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 374: ABM on the Cheap

    Low budget and high ROI expectations? No problem. This episode of Renegade Marketers Unite is all about how B2B CMOs are building, optimizing, and tracking ABM programs with low-to-no budget.  

    Tune in as Julie Kaplan of CareMetxOlga Noha of SplitMetrics, and Julie Feller of U.S. Legal Support share their top tips for setting up an ABM program that maximizes results without maxing out your team. We’ll cover how to find your target audience, how to align with Sales, the must-haves of a successful ABM program, and a whole lot more. Tune in!   

    (P.S. We had a surprise guest—ABX expert, Jon Russo!) 

    What You’ll Learn

    • How 3 CMOs run ABM programs with low to no budget 
    • How to track against ABM goals 
    • ABM program must-haves 
    For full show notes and transcripts, visit
  • November 24, 2023 7:40 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 372: Unbottling Versatile AI Use Cases

    What are you using AI for? According to CMO AI advisor Nicole Leffer, that’s the wrong question to ask. Instead, CMOs should be asking, “What are we not using AI for, and how can we?”  

    Nicole is CMO Huddles’ favorite GenAI genie. She returned to a recent CMO Huddles Bonus Huddle to share a wide range of use cases for GenAI, from copywriting to image generation, from landing page analysis to strategic insights.  

    This is an episode dedicated to optimizing your team’s time and your strategic initiatives. Don’t miss it!   

    What You’ll Learn

    • New developments: Using AI for copywriting 
    • How to use AI for graphic creation, website analysis, interview prep 
    • How to train your team on AI  
    For full show notes and transcripts, visit

  • November 17, 2023 9:20 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 371: The First 90 Days: Quick Wins, Curveballs, and Strategic Shifts

    The success of a CMO’s first 90 days starts before day one, and its impact extends well past that 3-month mark.  

    In this episode, we explore how to get that first 90 right with CMOs Jamie Gier of DexCareBernd Leger of Cornerstone OnDemand, and Isabelle Papoulias of BackBox, who at the time of this interview were freshly into or just out of their own first 90. 

    Tune in as we explore the step-by-step methodology behind a fruitful first 90 days in the CMO role. We’ll cover topics like how to run your listening tour, how often you should communicate with key stakeholders, and how to get some quick wins while ramping up for long-term success.  

    What You’ll Learn

    • What to do in your first 90 days as a CMO 
    • How to manage curveballs and get quick wins 
    • How to build trust when you’re new on the job 
    For full show notes and transcripts, visit

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