THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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What Should B2B CMOs Do When AI Agents Visit Their Websites?
AI agents are starting to change what websites are for, and B2B CMOs need to prepare their digital presence accordingly.
Budgeting With Conviction: How CMOs Defend the Plan and the Tradeoffs
Forrester’s Craig Moore explains how CMOs can turn budgeting from a defensive cost conversation into a strategic business conversation.
Not Every Customer Is Equally Valuable: A CMO’s Customer-Centricity Playbook
Peter Fader challenges B2B CMOs to stop treating every customer equally and start building growth around the customers who create the most long-term value.
The CMO Role Is Being Rebuilt. These 8 Advisors Show What Still Matters.
A provocative look at the CMO leadership muscles that still matter, told through the eight leaders serving on the 2026 CMO Huddles Board of Advisors.
Is Your Marketing Automation Platform Ready for AI?
AI-native marketing automation may reduce operational drag, lower specialist dependency, and help B2B teams move faster.
Pattern Matching Pays Off: A 15-Month CMO Job Search Story
A practical CMO job search story about narrowing positioning, using fractional work wisely, preparing for deep executive interviews, and negotiating with confidence.
How Should B2B CMOs Rethink Organic Visibility Now That Search Console Includes Social and Video?
Google’s new Search Console platform properties signal that organic visibility is expanding beyond the website.
Someone's Gotta Babysit the Bots: What HumanX Taught Me About Marketing in the AI Era
HumanX is quickly becoming a must-attend AI event for CMOs who need to understand how AI is reshaping marketing, customer experience, brand, security, and go-to-market strategy. Drew Neisser reflects on his experience at HumanX, from asking basic questions about inference to visiting vendor booths, talking with CMOs, attending sessions with leaders including Al Gore and Alex Stamos, and discovering that the biggest CMO opportunity is not chasing AI hype but translating complexity into clarity.
AEO Is Rewriting B2B Content Strategy: What CMOs Can Learn From Strategy Labs
A Strategy Lab-based guide to how B2B CMOs should rethink content strategy, technical readiness, and conversion for AI search.