The one or two shifts worth paying attention to right now.
What working teams are doing this week, not just theory.
Questions and prompts for leadership conversations with your team.
A clear next move you can apply in under a week.
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Marketing metrics are shifting from volume defense to business value. CMOs are expanding pipeline ownership, emphasizing quality over lead counts, proving campaign ROI where systems allow, framing board narratives around value creation, and giving retention, expansion, and customer outcomes more weight while accepting that metric mixes vary by company context, across the full customer lifecycle.
The 2026 marketing budget should translate strategy into accountable choices. CMOs are advised to start with business accountability, fund the highest priorities, connect brand to measurable value, tie annual plans to three-year strategy, frame AI productivity credibly, reserve flexibility for change, and organize spend around outcomes instead of legacy categories, as business conditions keep changing.
For 2026 planning, CMOs should revalidate why they win, make AEO an early priority, identify and equip customer champions, hire for energy and impact, build unified GTM intelligence, make sales alignment an operating model, and keep learning from peers as markets, channels, and buyer expectations keep shifting, throughout another volatile year of planning ahead confidently.
Smarter marketing budgets begin with strategy, assumptions, and revenue math. CMOs should avoid zombie budgets, let the mix evolve, match spend to company stage, lock forecasts before planning, reverse-engineer from growth goals, prepare for incremental investment questions, and understand fragmented ownership across people, programs, tools, and shared GTM costs, before spreadsheet politics derail strategic choices.
Practical AI wins come from workflows, not novelty. CMOs can use AI SDRs where consistency matters, build role-specific GPTs, train tools on brand voice, make revenue analysis show its work, empower workflow tinkerers, avoid random experimentation, train teams after deployment, and build executive simulator GPTs for preparation, across sales, marketing, analytics, and leadership preparation now.
Customer retention is a company habit, not a campaign CMOs can run alone. The newsletter recommends detecting churn earlier, treating NPS as a starting point, creating more bespoke customer experiences, using dedicated communication channels, making churn reduction cross-functional, reporting value the way buyers define it, and choosing messengers carefully, across the entire post-sale customer journey.
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CMOs and senior B2B marketing leaders shaping growth strategy.
Demand generation and marketing ops leaders navigating AI change.
Marketing teams who want clear, practical monthly direction.
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Drew's perspective on current B2B leadership moments.
Insights from private CMO conversations and event rooms.
Short recommended reads and practical actions to apply now.
Huddle Up is CMO Huddles' monthly newsletter focused on practical B2B marketing leadership insights. It curates what matters each week and filters out the noise.
Most editions are written by Drew Neisser with support from the CMO Huddles team and insights from active B2B marketing leaders.
Huddle Up is distributed on a monthly cadence and occasionally includes special editions tied to major events and timely topics.
Yes. The newsletter is free to subscribe to. Some deeper community content may still be member-only in related experiences.
Use the subscribe buttons on this page to join the mailing list and receive each new edition directly in your inbox.
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