The one or two shifts worth paying attention to right now.
What working teams are doing this week, not just theory.
Questions and prompts for leadership conversations with your team.
A clear next move you can apply in under a week.
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Practical AI wins come from workflows, not novelty. CMOs can use AI SDRs where consistency matters, build role-specific GPTs, train tools on brand voice, make revenue analysis show its work, empower workflow tinkerers, avoid random experimentation, train teams after deployment, and build executive simulator GPTs for preparation, across sales, marketing, analytics, and leadership preparation now.
Customer retention is a company habit, not a campaign CMOs can run alone. The newsletter recommends detecting churn earlier, treating NPS as a starting point, creating more bespoke customer experiences, using dedicated communication channels, making churn reduction cross-functional, reporting value the way buyers define it, and choosing messengers carefully, across the entire post-sale customer journey.
Sales enablement works when marketing serves the right content at the right revenue moment. CMOs should audit and tag top assets, build buyer portals or deal rooms, coach reps in context, run realistic role-plays, align around shared revenue KPIs, refresh battle cards, and end with interactive demos that help buyers decide, with confidence and speed.
B2B CMOs are finding GenAI value beyond first drafts by embedding it into real workflows. Useful applications include creative alignment, faster campaign builds, conversational sales enablement, internal knowledge retrieval, executive simulator GPTs, and scalable customer conversation analysis, with human judgment still required for strategy, quality, nuance, and final decisions, across planning, execution, and insight work.
Demand generation is not dead, but weak process is losing fast. CMOs are urged to fix customer contact data, connect enrichment to GTM motions, reactivate alumni champions, give buyers better website tools and pricing guidance, modularize content for AI, track funnel quality, align weekly with sales, and reallocate spend toward speed-to-value, in changing markets quickly.
Under more-with-less pressure, CMOs need sharper digital experiments that improve leverage. The newsletter highlights building AI teammates, testing synthetic research, adapting to AI-shaped buying, embedding AI in expert workflows, trying AI video, activating champions, using deep research, exploring GEO and AEO, repurposing short-form video, and improving onsite discovery, without adding headcount or unnecessary operational complexity.
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CMOs and senior B2B marketing leaders shaping growth strategy.
Demand generation and marketing ops leaders navigating AI change.
Marketing teams who want clear, practical monthly direction.
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Drew's perspective on current B2B leadership moments.
Insights from private CMO conversations and event rooms.
Short recommended reads and practical actions to apply now.
Huddle Up is CMO Huddles' monthly newsletter focused on practical B2B marketing leadership insights. It curates what matters each week and filters out the noise.
Most editions are written by Drew Neisser with support from the CMO Huddles team and insights from active B2B marketing leaders.
Huddle Up is distributed on a monthly cadence and occasionally includes special editions tied to major events and timely topics.
Yes. The newsletter is free to subscribe to. Some deeper community content may still be member-only in related experiences.
Use the subscribe buttons on this page to join the mailing list and receive each new edition directly in your inbox.
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