The one or two shifts worth paying attention to right now.
What working teams are doing this week, not just theory.
Questions and prompts for leadership conversations with your team.
A clear next move you can apply in under a week.
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CMO leadership now demands enterprise influence, market awareness, customer-centered technology decisions, structured communication, and multiplier behavior. Lessons from the CMO Super Huddle encourage leaders to build credibility with boards, challenge inherited assumptions, make martech serve buyers, turn ambiguity into clear operating systems, and help teams perform better under pressure, while protecting focus, trust, and momentum.
The marketing team of tomorrow should follow strategy, not inherited org charts. CMOs are encouraged to modernize structure, tighten sales alignment, use AI for efficiency and focus, connect goals to revenue accountability, empower talent, and concentrate small teams on the few high-impact priorities that move the business, without turning AI into a headcount reduction excuse.
The CMO Super Huddle stress-tested the modern B2B playbook. Leaders were urged to act like business executives, practice focused creativity, build collaboration across teams, measure leading indicators and customer growth, and adopt GenAI pragmatically while managing up, earning trust, admitting vulnerability, and avoiding blame during pressure moments, as expectations rise and resources stay constrained today.
Budget season is really decision season. CMOs should debate economic assumptions, GenAI's impact on people, programs, and technology, how AI changes the CMO role, whether marketing leadership expands into CMO+ territory, and what human, experiential, or counter-technology trends deserve investment as digital pressure keeps growing, without losing sight of creativity, trust, and customer connection wisely.
A strong customer advisory board needs purpose, the right members, clear rules, honest conversation, and visible follow-through. CMOs should define the destination, invite customers who can contribute meaningfully, create useful discussion norms, turn insights into action, make participation worthwhile, and keep refining the program over time, so customers see value from every meeting afterward reliably.
Retention starts before renewal panic. CMOs can improve it by building relationship networks, staying close during onboarding, creating memorable customer moments, segmenting accounts by value and risk, and clarifying customer success ownership so marketing supports top revenue accounts, advocates, at-risk customers, and expansion opportunities with appropriate attention, throughout the customer lifecycle, not only renewal season.
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CMOs and senior B2B marketing leaders shaping growth strategy.
Demand generation and marketing ops leaders navigating AI change.
Marketing teams who want clear, practical monthly direction.
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Drew's perspective on current B2B leadership moments.
Insights from private CMO conversations and event rooms.
Short recommended reads and practical actions to apply now.
Huddle Up is CMO Huddles' monthly newsletter focused on practical B2B marketing leadership insights. It curates what matters each week and filters out the noise.
Most editions are written by Drew Neisser with support from the CMO Huddles team and insights from active B2B marketing leaders.
Huddle Up is distributed on a monthly cadence and occasionally includes special editions tied to major events and timely topics.
Yes. The newsletter is free to subscribe to. Some deeper community content may still be member-only in related experiences.
Use the subscribe buttons on this page to join the mailing list and receive each new edition directly in your inbox.
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