THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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Why Is “AI Strategy” the Wrong Question for B2B CMOs?
AI is not the objective. B2B CMOs need to start with business outcomes, then decide where AI can accelerate growth, efficiency, and operating leverage.
3 AI-Powered Workflows That Deliver Fast ROI
Jeff Pedowitz shares three practical AI-powered workflows that are already helping B2B marketing teams generate leads, save time, and improve operational discipline.
Why Do Smart CMOs Stay Stuck Even When They Know What To Do?
Leadership coach Ty Hammond explains why smart CMOs often stay stuck on the very leadership moves they already know they need to make.
First 90 Days Quick Wins Checklist
A practical LLM-era checklist for newly hired B2B CMOs who need early wins, fast insight, and cross-functional credibility while buying time for bigger strategic moves in positioning, pipeline, customer understanding, AI transformation, and growth.
How Can First-Time CMOs Think Like Enterprise Leaders?
Michael Watkins’ work on leadership transitions and strategic thinking shows first-time CMOs how to earn enterprise credibility, sense market shifts, and mobilize the organization.
Is the CMO Job Title Disappearing?
Executive recruiter Jamie McLaughlin shares what CEOs want from marketing leaders right now and how CMOs can position themselves to land the next role.
How Can CMO Job Seekers Interview With More Clarity, Confidence, and Control?
Interview coach Dalena Bradley shared how CMOs in transition can avoid common interview mistakes and show up as clear, confident executive leaders.
The 100x CMO Is 1/100th of the Job
A response to ClickUp’s 100x CMO stunt and why real marketing leadership takes teams, judgment, alignment, and human influence.
Why CMO Huddles Supports the Global Penguin Society
Drew Neisser explains why penguins represent the challenges facing CMOs and why CMO Huddles supports their conservation.