THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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How CMOs Can Turn Failure Into Smarter Marketing Experiments
A practical CMO guide to using Amy Edmondson’s intelligent failure framework to build better experiments, stronger teams, and healthier marketing decision-making.
How Should B2B CMOs Respond to LinkedIn’s 360Brew Reach Decline?
A practical guide for B2B CMOs on adapting LinkedIn strategy as 360Brew and AI-driven ranking systems make organic reach more dependent on relevance, authority, dwell time, and useful engagement.
What Should B2B CMOs Do Differently After HumanX?
HumanX showed that AI marketing is no longer about experimentation. It is now about solving measurable business problems.
Why Better Storytelling Starts With Better Questions
A reflective take on why travel, history, and distance can make leaders better storytellers.
Claude vs ChatGPT: Why Top Marketers Use Both
Learn when top marketers use Claude vs ChatGPT. Discover which AI excels at deep analysis versus rapid execution, and how to leverage both tools strategically.
Why Big Company CMOs Need AI Skunk Works Now
A practical case for turning corporate AI governance into marketing experimentation with business impact.