THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
.png)
.png)
The 100x CMO Is 1/100th of the Job
A response to ClickUp’s 100x CMO stunt and why real marketing leadership takes teams, judgment, alignment, and human influence.
ChatGPT Voice for Marketers: GPT-Live, Work, Codex, 20 Prompts, and 10 Pro Tips
Eric Eden explains how marketers can use the new ChatGPT Voice to think, rehearse, research, direct agents, review work, and practice interviews through more natural, interruptible conversations.
Why CMO Huddles Supports the Global Penguin Society
Drew Neisser explains why penguins represent the challenges facing CMOs and why CMO Huddles supports their conservation.
How Are B2B CMOs Using AI to Rebuild the Marketing Function?
Paige O’Neill and Micheline Nijmeh shared how their teams are moving beyond AI experiments into workflow redesign, governance, and measurable marketing impact.
How Should B2B CMOs Respond to LinkedIn’s Organic Reach Decline?
A practical guide for B2B CMOs on adapting LinkedIn strategy as organic reach declines and paid distribution becomes harder to ignore.
Make Brand Defensible: How CMOs Can Measure Reputation Month by Month
Taran Nandha explains how monthly reputation trends can help marketing leaders evaluate multiple public signals, investigate meaningful changes, compare competitors, and bring stronger evidence into executive conversations about brand.
What Should B2B CMOs Do When AI Agents Visit Their Websites?
AI agents are starting to change what websites are for, and B2B CMOs need to prepare their digital presence accordingly.
Budgeting With Conviction: How CMOs Defend the Plan and the Tradeoffs
Forrester’s Craig Moore explains how CMOs can turn budgeting from a defensive cost conversation into a strategic business conversation.
Not Every Customer Is Equally Valuable: A CMO’s Customer-Centricity Playbook
Peter Fader challenges B2B CMOs to stop treating every customer equally and start building growth around the customers who create the most long-term value.