THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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First 90 Days Quick Wins Checklist
A practical LLM-era checklist for newly hired B2B CMOs who need early wins, fast insight, and cross-functional credibility while buying time for bigger strategic moves in positioning, pipeline, customer understanding, AI transformation, and growth.
How Can First-Time CMOs Think Like Enterprise Leaders?
Michael Watkins’ work on leadership transitions and strategic thinking shows first-time CMOs how to earn enterprise credibility, sense market shifts, and mobilize the organization.
Is the CMO Job Title Disappearing?
Executive recruiter Jamie McLaughlin shares what CEOs want from marketing leaders right now and how CMOs can position themselves to land the next role.
How Can CMO Job Seekers Interview With More Clarity, Confidence, and Control?
Interview coach Dalena Bradley shared how CMOs in transition can avoid common interview mistakes and show up as clear, confident executive leaders.
The 100x CMO Is 1/100th of the Job
A response to ClickUp’s 100x CMO stunt and why real marketing leadership takes teams, judgment, alignment, and human influence.
Why CMO Huddles Supports the Global Penguin Society
Drew Neisser explains why penguins represent the challenges facing CMOs and why CMO Huddles supports their conservation.
ChatGPT Voice for Marketers: GPT-Live, Work, Codex, 20 Prompts, and 10 Pro Tips
Eric Eden explains how marketers can use the new ChatGPT Voice to think, rehearse, research, direct agents, review work, and practice interviews through more natural, interruptible conversations.
How Are B2B CMOs Using AI to Rebuild the Marketing Function?
Paige O’Neill and Micheline Nijmeh shared how their teams are moving beyond AI experiments into workflow redesign, governance, and measurable marketing impact.
Stop Treating Retention as Someone Else’s Job: Customer-Led Growth for CMOs
Three marketing leaders explain how customer feedback, retention, advocacy, and expansion can become shared drivers of sustainable revenue growth.