THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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Private Equity Marketing: How PE-Backed CMOs Drive Predictable Growth
PE-backed CMOs share how to align marketing with the investment thesis, earn CFO trust, own pipeline, and drive predictable growth.
Seeing Around Corners: How CMOs Spot Strategic Inflection Points
Rita McGrath explains how CMOs can spot strategic inflection points, track weak signals, and prepare their organizations for market shifts.
Marketing and Communications Alignment: One Growth System
Clay Helm, Julia Goebel, and Marni Puente explain how marketing and communications can work as one system to strengthen brand, demand, and growth.
Why B2B CMOs Can No Longer Afford to Ignore PR
As AI platforms reshape discovery, PR is regaining strategic importance, but CMOs need real news, strong relationships, and better measurement to justify the investment.
How One CMO Got the Role by Showing Up Before the Interview
A CMO job-search story about using trusted communities, role-specific preparation, AI-assisted follow-up, and interview self-coaching to turn a warm introduction into the right offer.
How an AI Agent and a Cold CEO Email Landed the Role
How a marketing executive used an AI agent, target-company research, cold CEO outreach, and focused interview preparation to land a new role.
Don’t Defend the CMO Role. Expand It.
Aviv Canaani’s path from CMO to CRO shows why the CMO role may be expanding, not disappearing. His concept of revenue architecture gives B2B CMOs a practical way to connect customer insight, brand, demand, sales, AI signals, and financial outcomes without surrendering the longer-term market view that makes marketing matter.
Turn Customers Into Growth Partners: How CMOs Build Advocacy That Drives Revenue
Customer advocacy strengthens retention, expansion, product learning, reputation, and revenue when customers receive meaningful ways to participate.
AI Experimentation Isn’t an AI Strategy
Paul Roetzer’s AI transformation framework shows why CMOs must turn scattered AI experiments into literacy, governance, accountability, dynamic roadmaps, and growth-focused innovation.