THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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Stop Reporting Vanity Metrics: Build a Marketing Index the C-Suite Trusts
A trusted marketing dashboard connects market presence, brand strength, and pipeline health instead of reducing performance to isolated vanity metrics. Seven-time CMO Grant Johnson explains how baselines, trend lines, executive alignment, and a focused index can reveal momentum. The result is a more complete, defensible view of marketing’s contribution to sustainable customer growth and revenue.
How Can Enterprise CMOs Move From AI Guardrails To AI Growth?
Enterprise AI governance is necessary, but CMOs need more than avoidance training if they want marketing teams to learn, grow, and compete.
Still Dabbling With GenAI? Turn Experiments Into Business Impact
GenAI creates business impact when experimentation develops into an operating capability rather than remaining a collection of disconnected tools. Forrester analyst Lisa Gately explains why AI literacy, change management, workflow integration, cross-functional coordination, and outcome-based measurement matter. The opportunity extends beyond faster content production to better planning, precision, customer understanding, and organizational learning across marketing.
Should AI Agents Appear on the Marketing Org Chart?
As AI agents take on real marketing work, CMOs need to rethink workflows, operating models, and accountability before redrawing the org chart.
How Can B2B CMOs Become AI-Empowered Leaders Instead of AI Tool Collectors?
Geoff Woods’ AI-driven leadership ideas give B2B CMOs a practical path to become AI-empowered leaders, not just collectors of tools and prompts.
Why Is “AI Strategy” the Wrong Question for B2B CMOs?
AI is not the objective. B2B CMOs need to start with business outcomes, then decide where AI can accelerate growth, efficiency, and operating leverage.
3 AI-Powered Workflows That Deliver Fast ROI
Jeff Pedowitz shares three practical AI-powered workflows that are already helping B2B marketing teams generate leads, save time, and improve operational discipline.
How Can B2B CMOs Improve Revenue and Decrease MarTech Spend?
B2B CMOs can improve revenue impact by cutting martech complexity, reducing platform tax, and refocusing spend on pipeline-generating programs.
How Can CMOs Keep AI Speed From Becoming AI Theater?
AI speed only matters when it improves business outcomes. CMOs need governance, benchmarks, and proof before declaring victory.